Senior Growth Marketing Manager, Consumer

Yelp, Inc•,

10d•$126,000 - $216,000•Remote

About The Position

Yelp is hiring a Senior Growth Marketing Manager, Consumer, to lead growth strategy and hands-on execution focused on engaging existing users across its Services and Restaurants, Food & Nightlife (RFN) verticals, while building awareness of Yelp as a destination for home and local services. The role owns campaigns across email, push notifications, in-product placements, and paid and organic social, with the aim of inspiring consumers, capturing intent, and converting it into action. This creative leadership role involves developing timely, culturally relevant campaigns using Yelp's user-generated content, including reviews, photos, videos, and community voices. The manager partners with Creative, Social, Paid Media, Product Marketing, Marketing Operations and Technology, Growth Science, Product, and Engineering to plan, launch, measure, and optimize campaigns that drive engagement, reach, and revenue growth. The team emphasizes data, experimentation, AI, and emerging technologies to improve marketing effectiveness. This is a full-time remote position based in the United States.

Requirements

7–10 years of experience in growth or lifecycle marketing, focused on engaging existing users, plus experience driving awareness and consideration.
Proven experience building and scaling growth campaigns across owned channels such as email, push, and in-product placements, with measurable business impact.
Hands-on experience with marketing platforms such as Braze for campaign execution and audience segmentation.
Hands-on experience in paid and organic social marketing, including channel-native content strategy, creator- or UGC-driven creative, and platform best practices.
Strong creative judgment and demonstrated experience leading creative development from brief through launch, with a portfolio of standout campaigns.
Deep understanding of internet culture, social trends, and consumer behavior, including the ability to act quickly on cultural moments while protecting brand trust.
Experience incorporating user-generated content and community voices into marketing campaigns.
Strong analytical skills, including measuring engagement and upper-funnel marketing impact, analyzing performance across campaigns, and using insights for ongoing optimization.
Excellent organizational, project management, cross-functional collaboration, and prioritization skills; ability to work independently in a fast-paced, changing environment.
Strong communication and storytelling skills, including the ability to explain complex concepts to executive audiences.
Curiosity and enthusiasm for applying AI in growth marketing and creative development.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Nice To Haves

Ability to independently produce high-quality creative using design or AI tools without relying on Creative teams for every asset.
Hands-on experience applying AI solutions in growth marketing workflows.
Experience in a two-sided marketplace, consumer technology, or local services category.

Responsibilities

Lead consumer engagement and growth strategy across Services and RFN, while building awareness and consideration of Yelp for home and local services.
Own the campaign calendar across email, push, and in-product channels, including seasonal, thematic, and always-on programs; test messaging, creative, and targeting.
Drive Services awareness through paid and organic social, collaborating with Social and Paid Media teams on channel-native campaigns and evaluating emerging upper-funnel channels.
Set the creative vision for consumer growth campaigns and partner with design and production teams to create attention-grabbing creative and reusable creative systems.
Monitor cultural moments, emerging trends, and platform-native formats, and turn them into timely, on-brand campaigns.
Use Yelp user-generated content, including reviews, photos, videos, and community voices, to create authentic marketing across channels.
Partner with Product and Product Marketing to support product launches, brand positioning, and personalized discovery experiences.
Develop, execute, measure, and optimize growth experiments using A/B testing, creative testing, segmentation, and analytics.
Use AI tools and emerging technologies to enhance consumer insights, speed creative development, improve workflows, and increase campaign effectiveness.

Benefits

Medical, vision, and dental coverage starting on the first day.
15 days of PTO, accruing from the hire date and increasing after two or more years of tenure.
12 paid holidays and one floating holiday.
Up to 14 weeks of parental leave.
Monthly wellness subsidy.
Work-from-home reimbursement.
Flexible spending account.
401(k) retirement savings plan.
Employee stock purchase plan.
Potential bonus.