Growth Marketing Lead

MongoDB

3h•Remote

About The Position

The Growth Marketing Lead develops and implements lifecycle marketing tactics and programs that engage developers throughout their journey, driving platform adoption, retention, and expansion. The role uses product-led growth strategies and dynamic, personalized messaging across channels such as email, in-product, and web for B2B SaaS users. It advocates for customer success while accelerating users’ journeys on MongoDB Atlas. The position requires knowledge of the customer journey, including onboarding, adoption, retention, and monetization, as well as experience running experiments in and outside the product. The Growth Marketing Lead takes initiatives from ideation through execution and continuous iteration, and brings experience with database segmentation and marketing to developers or other highly technical audiences. This is a highly visible, cross-functional role requiring strategic and tactical judgment, natural leadership, and strong communication and collaboration skills. The role works with Product Management, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. Candidates should be problem-solving, detail-oriented, collaborative, creative, data-driven, strategic, organized, and trusted partners. Candidates should be based remotely in the U.S.

Requirements

At least 5 years of B2D or B2B experience in lifecycle marketing and/or growth marketing.
Deep understanding of marketing to developers or a highly technical audience.
Expertise owning end-to-end execution and creating, implementing, and optimizing lifecycle campaigns across the customer journey.
Understanding of the broader market, customers, and company, as well as the details needed to scale programs.
Ability to objectively measure efforts and make data-based decisions.
Collaborative mindset and willingness to incorporate relevant feedback.
Ownership mentality and ability to champion work through completion.
Proven ability to turn ideas into successful, measurable programs that drive tangible results.
Flexibility and adaptability in ambiguous situations; ability to remain effective under pressure, pivot quickly, prioritize tasks, and assess urgency.
Focus, drive, and willingness to continuously improve learning and execution.
Strong writing skills and ability to storyboard campaign themes and messages to develop compelling campaigns.
Ability to work across teams and stakeholders at different levels.
Candidates must be based remotely in the U.S.

Nice To Haves

Product-led growth experience.
Experience or working knowledge of product-led growth strategies and KPIs.
Experience or understanding of agent-led growth.

Responsibilities

Partner closely with Product teams to create digital experiences that help customers onboard, adopt, retain, and grow.
Define and execute marketing plans with the Growth team, keeping project timelines clear and updated across stakeholders and turning ideas into measurable campaigns.
Continuously optimize programs and channels through experiments and A/B tests.
Collaborate with the product team to continuously optimize the user journey, implementing lifecycle tactics at critical stages such as onboarding, activation, and re-engagement.
Brainstorm relevant content for new creation or repurpose existing content for users.
Perform strategic product, market, and customer analyses to identify growth drivers and opportunities for improvement.
Identify and leverage emerging channels and opportunities to accelerate growth and workload expansion.
Monitor, analyze, and report on KPIs to ensure marketing initiatives meet revenue objectives.
Align with Product Marketing and Product teams on messaging, product launches, and relevant moments for customer programs and campaigns.