Lead Product Marketing Manager

Imprint • New York, NY

3d • $200,000 - $240,000

About The Position

The Lead Product Marketing Manager (B2B) is a senior individual contributor responsible for driving awareness, adoption, and upsells through B2B product marketing. The role owns how Imprint tells its story to partners, prospects, and the market, translating product launches, partnership outcomes, and business insights into compelling partner-facing narratives.

The manager will create and refine sales collateral, pitch materials, microsites, demos, case studies, long-form content, and blog content. Working closely with Brand, BD, Product, Risk, and Commercial stakeholders, the role identifies stories, gathers data and approvals, and develops messaging that is effective, on-brand, and compliant. It also builds AI-assisted content production workflows and maintains modular messaging and proof-point resources to enable efficient customization.

Requirements

• Demonstrated track record in B2B product marketing, including hands-on production of case studies, sales collateral, and long-form content.
• Exceptional written and verbal communication skills, including the ability to craft convincing, data-informed, technical narratives for partner and enterprise audiences.
• Fintech or regulated-industry background, with familiarity with B2B partners and positioning around compliance, risk, and product outcomes.
• Ability to work independently and self-unblock, including making progress without a fully defined playbook.
• Ability to use data to inform storytelling, identify appropriate metrics and query tools, and translate outputs into a narrative.
• Experience running a lean product marketing function and owning outcomes without a large, structured team.

Nice To Haves

• Experience at B2B fintech or infrastructure companies.
• Familiarity with co-brand, payments, or card program business models.
• Experience building content programs, such as blogs, partner hubs, or editorial calendars, from scratch.
• Ability to influence cross-functional stakeholders, including legal, compliance, or risk teams.

Responsibilities

• Develop and refine B2B assets, including sales collateral, pitch materials, microsites, demos, case studies, and long-form content.
• Support the launch of Imprint’s blog by helping define its voice, cadence, and content strategy in partnership with Brand.
• Translate product launches, partnership outcomes, and risk and data insights into compelling partner-facing narratives.
• Partner with BD, Brand, Product, Risk, and Commercial to identify stories and obtain the approvals and data needed to tell them effectively.
• Build and run an AI-assisted production system using Claude and design and deck tools to create customized materials efficiently.
• Maintain a modular messaging framework and proof-point library that enable fast customization while preserving brand and compliance standards.
• Develop familiarity with Imprint’s business metrics and use data tools, such as Snowflake via Claude and MCP integrations, to find relevant storytelling inputs.
• Create and iterate on sales collateral and pitch decks that reflect recent product launches.
• Develop long-form case studies in active partnerships and contribute content strategy, structure, and posts to Imprint’s B2B blog.
• Build strong working relationships with Brand, BD, Risk, and GM stakeholders, and independently source and shape data-driven narratives.

Benefits

• Competitive compensation and equity packages.
• Leading configured work computers of your choice.
• Flexible paid time off.
• Fully covered, high-quality healthcare, including fully covered dependent coverage.
• Access to One Medical and the option to enroll in an FSA.
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents.
• Access to industry-leading technology across business units.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed