Lead Product Marketing Manager, Digital Marketing

DIRECTV•El Segundo, CA

8d•$111,122 - $201,653•Remote

About The Position

The Lead Product Marketing Manager, Digital Marketing is responsible for developing and executing integrated go-to-market digital strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU. The role owns the end-to-end product marketing lifecycle for its assigned domain, turning market and customer insights into campaigns and coordinating cross-functional partners to deliver aligned, timely business outcomes. As a subject matter expert, the manager establishes best practices, mentors less experienced team members, and independently leads complex, broad-scope initiatives. This remote position may be based anywhere in the United States except Alaska. The role may require a background check because its duties involve routine access to proprietary DIRECTV and DIRECTV customer data. Compensation is based on work location and other job-related factors. The posted base salary range across DIRECTV’s U.S. labor market zones is $111,122–$201,653; the role’s stated ranges do not include bonus or benefits.

Requirements

3–5 years of digital marketing experience required; 5+ years desired, preferably in telecommunications, media, sports, entertainment, B2B, or a similar high-volume consumer business environment.
Proven ability to manage complex cross-functional projects with minimal oversight.
Strong written and verbal communication skills, including experience presenting to leadership.
Experience with customer segmentation, targeting, and testing methodologies, including A/B or multivariate testing.

Nice To Haves

Experience in telecom, subscription services, or a related consumer-facing industry.
Familiarity with churn reduction, retention, and ARPU-growth strategies.
Experience mentoring or informally leading junior team members.
Project management certification or equivalent experience, such as Agile/Scrum familiarity.

Responsibilities

Develop and execute integrated digital marketing campaigns across paid search, paid social, display, email, affiliate, and other digital channels to drive qualified leads and new business.
Develop digital strategies that move B2B prospects through awareness, consideration, conversion, and retention.
Partner with creative, media, sales, product, programming, and agency teams to develop campaigns and maintain consistent messaging across the customer experience.
Create and optimize digital content and messaging that communicates DIRECTV FOR BUSINESS’s value proposition, including sports, live programming, streaming, and the needs of commercial customers.
Develop testing roadmaps, including A/B and multivariate testing, to optimize messaging, offers, and channel mix.
Manage cross-functional relationships to ensure strategic alignment and on-time delivery.
Own project timelines, manage dependencies, and proactively resolve roadblocks that could affect schedules or milestones.
Communicate campaign status, results, and risks to leadership, and incorporate feedback into execution.
Lead small projects independently and drive substantial portions of larger organizational initiatives.
Partner with analytics agencies to analyze campaign performance and optimize campaigns using data and analytics.
Monitor KPIs, identify opportunities, improve conversion rates, and maximize ROI.
Use marketing analytics, attribution, automation, and analytics platforms to measure effectiveness and iterate on strategy.
Apply testing best practices to validate hypotheses and scale effective approaches.
Serve as a subject matter expert for the product marketing domain and establish and document best practices for the broader marketing organization.
Guide, coach, and mentor less experienced team members.