Digital Marketing Lead

Codal • Chicago, IL

21h • $120,000 - $160,000 • Hybrid

About The Position

Codal is hiring a hands-on Digital Marketing Lead to own demand generation across paid, organic and AI search, directories, partners, email and social. The role will build and lead the team responsible for these channels, including GEO, AIEO and SEO specialists, and deliver qualified leads to sales teams. This is a builder role for an experienced digital marketer who has worked in a growing consulting or professional services firm and remains able to develop briefs, build campaigns, analyze performance and improve funnels directly.

The Digital Marketing Lead owns pipeline contribution from digital channels, sets budgets and targets, establishes the monthly operating cadence, and reports lead volume, cost per qualified lead and pipeline influence to leadership. In partnership with Sales, the role defines qualified leads and develops lead scoring and routing in HubSpot, providing SDRs with the context needed to convert leads.

The position leads the strategy and execution for GEO, AIEO and SEO, including technical and content programs such as entity and schema work, citation and source building, answer-engine-structured content, and measurement of AI-driven visibility. The Lead also evaluates AI search and marketing tools hands-on before introducing them to the team.

The role hires, onboards and manages the digital marketing team across paid, SEO, GEO, email and marketing operations, as well as agency and contractor partners. It develops campaign, content, landing-page, attribution, dashboard and quality-assurance systems, coaches a hands-on team, and partners with sales leadership, practice and industry leads, and content, events and partner marketing teams to execute coordinated campaigns.

The position is based out of Codal’s Chicago headquarters with a hybrid schedule requiring three days per week onsite. The base salary range is $120,000–$160,000 per year, depending on experience and qualifications.

Requirements

• 10+ years in B2B digital marketing, including at least 3 years leading demand generation and managing a team.
• Experience at a consulting, agency or professional services firm during a period of growth, helping build the marketing function and scale pipeline.
• Deep, current, hands-on experience in AI search, including GEO, AIEO and how LLM-based engines select and cite sources, plus a strong foundation in technical, content and off-page SEO.
• Proven ownership of paid search and paid social budgets with clear cost-per-qualified-lead and pipeline results.
• Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including lead scoring, routing and reporting.
• Fluency in analytics and attribution tools such as GA4, Search Console and Looker Studio or similar, and ability to build dashboards.
• Experience designing marketing-to-SDR handoffs and working day to day with sales leadership.
• Track record of hiring and developing marketers and managing agencies and contractors.
• Strong writing and briefing skills, including the ability to draft ads, landing pages and nurture emails.

Nice To Haves

• Marketing experience in enterprise ecommerce, digital transformation or AI services.
• Experience with partner and co-marketing programs, including partner directories and marketplace listings.
• Experience with ABM programs targeting named enterprise accounts.
• Experience using AI tools to accelerate content production, research and campaign operations.

Responsibilities

• Own pipeline contribution from paid search and social, organic search, AI search, directories and review sites, partner co-marketing, email and social.
• Set channel budgets and targets, establish the monthly operating cadence, and report lead volume, cost per qualified lead and pipeline influence to leadership.
• Define qualified leads with Sales and build lead scoring and routing in HubSpot, handing qualified leads to SDRs with relevant conversion context.
• Lead the GEO, AIEO and SEO team and set strategy for Codal’s visibility in AI answer engines and traditional search.
• Run technical and content programs, including entity and schema work, citation and source building, answer-engine-structured content, and measurement of AI-driven visibility.
• Test AI search and marketing tools hands-on before rolling them out to the team.
• Hire, onboard and manage the digital marketing team across paid, SEO, GEO, email and marketing operations, including agency and contractor partners.
• Build team systems for campaign briefs, content and landing-page workflows, attribution, dashboards and quality assurance.
• Coach a hands-on team and work alongside team members to set standards.
• Work with sales leadership on go-to-market priorities by industry and practice area and turn them into campaigns.
• Work with practice and industry leads to provide channels and execution for their market messages.
• Coordinate with content, events and partner marketing teams so campaigns operate as integrated programs.

Benefits

• Medical, dental and vision insurance.
• 401(k) plan.
• Generous paid time off and company holidays.
• Budget for tools, training and conferences, with a focus on AI and search.
• Hybrid schedule based out of the Chicago headquarters, with three days a week required.
• Direct line to the leadership team and a mandate to build the function your way.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed