Digital Engagement Lead, Automotive Marketing
About The Position
The Digital Engagement Lead is part of HARMAN Automotive’s Central Marketing Services in-house agency and reports to the Director of Central Marketing Services. The role focuses on HARMAN Automotive social marketing, with primary responsibility for LinkedIn and YouTube and an integrated content approach across social platforms and AI-enabled search. It shapes social channel strategy, thought leadership, advocacy, and regional engagement in priority markets including Japan, India, China, and Korea. The position is based in Novi, Michigan, follows a hybrid work model, and includes up to 10% travel. The Lead develops and executes measurable digital engagement programs across social media, online communities, content partnerships, and advocacy. The role works with internal marketing, communications, digital, product, and regional teams to align content and campaigns with business priorities, brand narratives, launches, and go-to-market plans. It also establishes performance measurement, provides strategic advice to leadership and stakeholders, and develops best practices for content discovery and visibility in search engines and large language model experiences. The position coordinates social team members and cross-functional contributors, setting priorities and providing direction and feedback to support quality delivery. Employment is regular and permanent. Candidates must successfully complete a background investigation and drug screen as a condition of employment.
Requirements
- 5–10 years of experience in social media, digital marketing, communications, content marketing, or a related field.
- Experience leading strategic programs and delivering measurable business results.
- Proven track record developing and executing integrated digital strategies that drive thought leadership, advocacy, and content programs, especially on LinkedIn and YouTube.
- Understanding of LinkedIn and YouTube channel strategy, content formats, audience development, paid media, platform analytics, and factors influencing discovery and distribution.
- Strong analytical and strategic skills, including the ability to interpret performance data, audience insights, and market signals and turn them into priorities and action.
- Experience with social media management, paid media, web analytics, SEO/AEO, content publishing, and measurement tools such as LinkedIn Campaign Manager, YouTube Analytics, Google Analytics, or similar platforms.
- Exceptional attention to detail, creative sensibility, and a strong eye for quality, ensuring polished, accurate, on-brand outputs suited to the audience and channel.
- Successfully complete a background investigation and drug screen as a condition of employment.
Responsibilities
- Drive digital engagement strategy and execution across social media, online communities, influencer partnerships, and advocacy, with measurable business impact.
- Build trusted relationships through digital channels and activate customers, employees, and partners as advocates for HARMAN Automotive.
- Develop and lead social marketing strategy centered on LinkedIn and YouTube, using organic, paid, video, and executive-led content.
- Partner with Central Marketing Services, Product Marketing, Communications/PR, Digital, and regional teams to align programs with business priorities, brand narratives, launches, and integrated campaigns.
- Lead development of audience-relevant content, including executive communications, customer stories, expert perspectives, video, blogs, and other formats.
- Manage and optimize organic and paid social activity, including audience strategy, budget allocation, targeting, bidding, testing, and measurement.
- Establish a measurement framework, monitor performance, and translate data and audience insights into recommendations and ongoing optimization.
- Provide strategic counsel and actionable insights to senior leadership, subject matter experts, and regional stakeholders.
- Track AI trends, social platform developments, and algorithm changes; develop content discovery and visibility practices for search engines and large language model experiences, including AEO, structured content, topic authority, and discoverability.
- Conduct competitive, industry, and audience research to identify whitespace, conversations, content opportunities, and ways to strengthen visibility and thought leadership.
- Build and manage strategic partnerships with industry voices, influencers, and internal advocates.
- Design and lead thought leadership and employee, executive, and subject matter expert advocacy programs, and manage relevant community engagement.
- Build alignment across global, regional, functional, and market stakeholders, including the US, Europe, Japan, India, China, and Korea.
- Lead and coordinate social team members and cross-functional contributors, set priorities, provide direction and feedback, and ensure high-quality delivery.
Benefits
- Employee discounts on products including JBL, HARMAN Kardon, and AKG.
- Training opportunities through HARMAN University.
- Competitive wellness benefits.
- Tuition reimbursement.
- Employee recognition and rewards through the “Be Brilliant” program.
- Employer contribution to a company pension plan.
- Paid vacation and holidays.
- Paid sick leave.
- Volunteer leave.
- Paid bonding and caregiver leave.
- Comprehensive medical, dental, and vision plans.
- Fertility support and adoption assistance.
- Health Savings and Flexible Spending Accounts.
- Retirement savings plan with employer match.
- Short- and long-term disability coverage.
- Life insurance.
- Additional benefits may be available depending on the nature of employment.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
