Digital Engagement Lead

Bayer•Residence Based, NE

4d•Remote

About The Position

The Digital Engagement Lead drives the adoption and effective use of Bayer digital tools and capabilities across the Business Unit. The role partners with commercial and sales teams to integrate digital solutions into customer engagement and account planning, and helps identify opportunities for digital capabilities to deliver value to growers and customers. The position builds commercial teams’ digital knowledge through coaching, training, demonstrations, and field support, and engages directly with customers to help them use and understand relevant platforms and solutions. It connects field teams with digital organizations by communicating customer needs, user feedback, adoption barriers, and improvement opportunities. The role also monitors engagement and adoption, supports deployment of new capabilities, champions customer-centric and data-driven practices, shares scalable best practices, and supports change management. The Lead maintains awareness of emerging digital agriculture technologies, customer needs, and relevant competitive developments.

Requirements

Strong understanding of commercial agriculture, customer engagement, or agricultural technology.
Experience supporting sales organizations and/or working directly with agricultural customers.
Demonstrated ability to translate digital capabilities into practical customer and business value.
Strong communication, presentation, coaching, and facilitation skills.
Ability to communicate technical or digital concepts in clear, practical business language.
Strong customer orientation and ability to understand customer needs and workflows.
Ability to influence and collaborate across functions without direct authority.
Strong analytical and problem-solving capabilities.
Comfortable working with data, digital platforms, and evolving technology.
Ability to manage multiple priorities and operate effectively in a dynamic commercial environment.
Demonstrated curiosity, adaptability, and willingness to continuously learn.

Nice To Haves

Bachelor’s degree in Agriculture, Agronomy, Business, Marketing, Technology, Data/Analytics, or a related discipline, or equivalent relevant professional experience.
Minimum of 2 years of experience; 5 years in agriculture preferred.

Responsibilities

Drive adoption and effective utilization of Bayer digital tools and capabilities across the Business Unit.
Partner with commercial teams to integrate digital solutions into customer engagement and account planning.
Support sales teams in identifying opportunities where digital capabilities can deliver value to growers and customers.
Develop commercial teams’ digital knowledge and capabilities through coaching, training, demonstrations, and field support.
Engage with customers to support their use and understanding of relevant digital platforms and solutions.
Connect field teams and digital organizations by communicating customer needs, user feedback, adoption barriers, and opportunities for improvement.
Monitor digital engagement and adoption to identify gaps and opportunities for increased utilization.
Partner with cross-functional stakeholders to support deployment of new digital capabilities and initiatives.
Champion a customer-centric and data-driven mindset across the Business Unit.
Identify and share digital best practices, success stories, and scalable approaches across teams.
Support change management associated with new digital capabilities and ways of working.
Maintain awareness of emerging digital agriculture technologies, customer needs, and competitive developments relevant to the market.