Digital Engagement Lead

Bayer•Offutt AFB, NE

4d•$93,200 - $139,800

About The Position

The Digital Engagement Lead drives adoption and effective use of Bayer digital tools and capabilities across the Business Unit. The role partners with commercial and sales teams to incorporate digital solutions into customer engagement and account planning, identify opportunities to deliver value to growers and customers, and develop commercial teams’ digital capabilities through coaching, training, demonstrations, and field support. The position also engages with customers to help them understand and use relevant digital platforms and solutions. Acting as a connector between field teams and digital organizations, the Digital Engagement Lead communicates customer needs, user feedback, adoption barriers, and improvement opportunities. The role monitors adoption and engagement, supports deployment of new capabilities with cross-functional stakeholders, promotes a customer-centric and data-driven mindset, shares scalable best practices, supports change management, and stays aware of relevant digital agriculture technologies, customer needs, and competitive developments.

Requirements

Strong understanding of commercial agriculture, customer engagement, or agricultural technology.
Experience supporting sales organizations and/or working directly with agricultural customers.
Demonstrated ability to translate digital capabilities into practical customer and business value.
Strong communication, presentation, coaching, and facilitation skills.
Ability to communicate technical or digital concepts in clear, practical business language.
Strong customer orientation and ability to understand customer needs and workflows.
Ability to influence and collaborate across functions without direct authority.
Strong analytical and problem-solving capabilities.
Comfort working with data, digital platforms, and evolving technology.
Ability to manage multiple priorities and operate effectively in a dynamic commercial environment.
Demonstrated curiosity, adaptability, and willingness to continuously learn.

Nice To Haves

Bachelor’s degree in Agriculture, Agronomy, Business, Marketing, Technology, Data/Analytics, or a related discipline, or equivalent relevant professional experience.
Minimum of 2 years of experience; 5 years in agriculture preferred.

Responsibilities

Drive adoption and effective utilization of Bayer digital tools and capabilities across the Business Unit.
Partner with commercial teams to integrate digital solutions into customer engagement and account planning.
Support sales teams in identifying opportunities where digital capabilities can deliver value to growers and customers.
Develop commercial teams’ digital knowledge and capabilities through coaching, training, demonstrations, and field support.
Engage with customers to support the use and understanding of relevant digital platforms and solutions.
Communicate customer needs, user feedback, adoption barriers, and improvement opportunities between field teams and digital organizations.
Monitor digital engagement and adoption to identify gaps and opportunities for increased utilization.
Partner with cross-functional stakeholders to support deployment of new digital capabilities and initiatives.
Champion a customer-centric and data-driven mindset across the Business Unit.
Identify and share digital best practices, success stories, and scalable approaches across teams.
Support change management associated with new digital capabilities and ways of working.
Maintain awareness of emerging digital agriculture technologies, customer needs, and relevant competitive developments.