Digital Engagement Lead, Automotive Marketing

Harman Becker Automotive Systems Manufacturing Kft•Novi, MI

20h•$108,750 - $159,500•Hybrid

About The Position

HARMAN Automotive’s Central Marketing Services team operates as an in-house agency. Reporting to the Director of Central Marketing Services, the Digital Engagement Lead focuses on HARMAN Automotive social marketing, with primary responsibility for LinkedIn and YouTube and an integrated approach to content across social platforms and AI-enabled search. The role shapes strategy for social channels, thought leadership, advocacy, and regional engagement across priority markets, including Japan, India, China, and Korea. The role develops and executes digital engagement programs that build awareness, relationships, leads, influence, and retention. It works closely with marketing, communications, digital, product, and regional teams to align social programs with business priorities, brand narratives, product launches, and integrated campaigns. It also advises senior leaders and stakeholders, uses performance data and audience insights to optimize programs, and leads cross-functional contributors to ensure high-quality delivery. The position is based in Novi, Michigan, and follows a hybrid work model. It includes up to 10% travel. Employment is conditional on successfully completing a background investigation and drug screen. The listed salary range is $108,750–$159,500.

Requirements

5–10 years of experience in social media, digital marketing, communications, content marketing, or a related field, including leading strategic programs and delivering measurable business results.
Proven track record developing and executing integrated digital strategies that drive thought leadership, advocacy, and content programs, especially on LinkedIn and YouTube.
Understanding of LinkedIn and YouTube channel strategy, content formats, audience development, paid media, platform analytics, and factors influencing discovery and distribution.
Strong analytical and strategic skills, including the ability to interpret performance data, audience insights, and market signals and turn them into clear priorities and actions.
Experience with social media management, paid media, web analytics, SEO/AEO, content publishing, and measurement tools such as LinkedIn Campaign Manager, YouTube Analytics, Google Analytics, or similar platforms.
Exceptional attention to detail, creative sensibility, and a strong eye for quality to ensure content, campaigns, and final outputs are polished, accurate, on-brand, and appropriate for the audience and channel.
Successfully complete a background investigation and drug screen as a condition of employment.
Ability to travel up to 10%.

Responsibilities

Drive digital engagement strategy and execution across social media, online community engagement, content influencer partnerships, and advocacy, with measurable business impact.
Build trusted relationships across digital channels and activate customers, employees, and partners as credible advocates for HARMAN Automotive.
Develop and lead social marketing strategy centered on LinkedIn and YouTube, using organic, paid, video, and executive-led content.
Partner with Central Marketing Services, Product Marketing, Communications/PR, Digital, and regional teams to align social programs with business priorities, brand narratives, product launches, and integrated campaigns.
Lead development of audience-relevant content, including executive communications, customer stories, expert perspectives, video, and blogs.
Manage and optimize organic and paid social, including audience strategy, budget allocation, targeting, bidding, testing, and measurement.
Establish a measurement framework; monitor channel, content, and campaign performance; and translate insights into recommendations and ongoing optimization.
Provide strategic counsel and actionable insights to senior leadership, subject matter experts, and regional stakeholders.
Track AI trends, social platform developments, and algorithm changes; develop content discovery and visibility practices for search engines and large language model experiences, including AEO, structured content, topic authority, and discoverability.
Conduct competitive, industry, and audience research to identify whitespace, emerging conversations, content opportunities, and ways to strengthen visibility and thought leadership.
Build and manage strategic partnerships with industry voices, influencers, and internal advocates.
Design and lead thought leadership and employee, executive, and subject matter expert advocacy programs; activate partnerships and manage relevant community engagement.
Build alignment across global, regional, functional, and market stakeholders, including those in the US, Europe, Japan, India, China, and Korea.
Lead and coordinate social team members and cross-functional contributors, set priorities, provide direction and feedback, and ensure high-quality delivery across projects and channels.

Benefits

Employee discounts on HARMAN products, including JBL, HARMAN Kardon, and AKG.
Extensive training opportunities through HARMAN University.
Competitive wellness benefits.
Tuition reimbursement.
The “Be Brilliant” employee recognition and rewards program.
Employer contribution to a company pension plan.
Additional benefits package.
Inclusive and diverse work environment supporting professional and personal development.
Hybrid work environment balancing flexibility with in-person collaboration.
Flexible work environment, including full-time remote work globally for positions that can be performed outside a HARMAN or customer location.
Opportunities to build quality and process management experience and grow within the automotive industry.
Opportunities to collaborate with teams across the world.
Open working environment and culture supporting work-life integration.