Digital Engagement Lead, Automotive Marketing
About The Position
The Digital Engagement Lead is part of HARMAN Automotive’s Central Marketing Services team, an in-house agency, and reports to the Director of Central Marketing Services. The role focuses on HARMAN Automotive social marketing, with primary responsibility for LinkedIn and YouTube and an integrated approach to content across social platforms and AI-enabled search. The Lead shapes strategy for social channels, thought leadership, advocacy, and regional engagement across priority markets including Japan, India, China, and Korea. The position develops and executes measurable digital engagement programs spanning social media, online communities, content, influencer partnerships, and advocacy. It leads organic and paid social strategy, develops audience-relevant content, establishes performance measurement, and uses data and research to improve awareness, engagement, lead generation, and other business outcomes. The Lead works across global, regional, and functional teams and provides strategic counsel to senior leaders and subject matter experts. The role is based in Novi, Michigan and follows a hybrid work model, with up to 10% travel. A background investigation and drug screen are conditions of employment.
Requirements
- 5–10 years of experience in social media, digital marketing, communications, content marketing, or a related field, including leading strategic programs and delivering measurable business results.
- Proven track record developing and executing integrated digital strategies that drive thought leadership, advocacy, and content programs, especially on LinkedIn and YouTube.
- Understanding of LinkedIn and YouTube channel strategy, content formats, audience development, paid media, platform analytics, and discovery and distribution factors.
- Strong analytical and strategic skills, including interpreting performance data, audience insights, and market signals and turning them into priorities and action.
- Experience with social media management, paid media, web analytics, SEO/AEO, content publishing, and measurement tools such as LinkedIn Campaign Manager, YouTube Analytics, Google Analytics, or similar platforms.
- Exceptional attention to detail, creative sensibility, and a strong eye for quality; ability to ensure content and campaigns are polished, accurate, on-brand, and appropriate for their audience and channel.
- Successfully complete a background investigation and drug screen as a condition of employment.
Responsibilities
- Drive digital engagement strategy and execution across social media, online communities, content influencer partnerships, and advocacy, with measurable business impact.
- Build relationships across digital channels and activate customers, employees, and partners as advocates for HARMAN Automotive.
- Develop and lead social marketing strategy centered on LinkedIn and YouTube, using organic, paid, video, and executive-led content.
- Coordinate with Central Marketing Services, Product Marketing, Communications/PR, Digital, and regional teams to align social programs with business priorities, brand narratives, product launches, and campaigns.
- Lead development of audience-relevant content, including executive communications, customer stories, expert perspectives, video, and blogs.
- Manage and optimize organic and paid social, including audience strategy, budget allocation, targeting, bidding, testing, and measurement.
- Establish measurement frameworks, monitor performance, interpret data and audience insights, and recommend optimizations for reach, engagement, traffic quality, lead generation, and business outcomes.
- Advise senior leadership, subject matter experts, and regional stakeholders using social and digital performance insights.
- Track AI trends, social platform developments, and algorithm changes; develop best practices for content discovery and visibility in search engines and large language model experiences, including AEO and structured content.
- Conduct competitive, industry, and audience research to identify opportunities, emerging conversations, and ways to strengthen visibility and thought leadership.
- Build and manage partnerships with industry voices, influencers, and internal advocates.
- Design and lead thought leadership and employee, executive, and subject matter expert advocacy programs; manage relevant community engagement.
- Build alignment across global, regional, functional, and market stakeholders, including the US, Europe, Japan, India, China, and Korea.
- Lead and coordinate social team members and cross-functional contributors, set priorities, provide direction and feedback, and ensure quality delivery across projects and channels.
Benefits
- Employee discounts on HARMAN, JBL, HARMAN Kardon, AKG, and other products.
- Extensive training opportunities through HARMAN University.
- Opportunities to build quality and process management experience and grow within the automotive industry.
- Opportunities to collaborate with teams around the world.
- Competitive wellness benefits.
- Tuition reimbursement.
- The “Be Brilliant” employee recognition and rewards program.
- Employer contribution to a company pension plan.
- Additional benefits package.
- Inclusive and diverse work environment supporting professional and personal development.
- Hybrid work environment balancing flexibility with in-person collaboration; most office-based roles are onsite three days a week.
- Flexible work environment, with full-time remote work globally available for positions that can be performed outside a HARMAN or customer location.
- Open working environment and culture supporting work-life integration.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
