Digital Marketing Lead

Earthscape Play

4d•Hybrid

About The Position

Earthscape Play is seeking a creative, strategic Digital Marketing Lead to own its digital marketing function and bring the company’s story to life across digital and customer touchpoints. Reporting to the Director, Marketing, and working closely with Sales and cross-functional teams, the Lead will develop the digital and content plan, manage its budget, and turn project highlights and ideas into polished, effective campaigns. The role is accountable for web traffic, leads, and engagement, and includes managing external creative partners as needed. The position owns Earthscape Play’s WordPress website, LinkedIn and Instagram channels, email marketing, SEO, tracking, and paid digital campaigns. It leads multi-channel campaign planning and execution, creates copy and creative content, manages digital tools and standards, and uses performance data to guide decisions and report recommendations to leadership. The work calls for strong storytelling, sound judgment, organizational rigor, independent initiative, and effective collaboration across teams. This is a full-time, permanent hybrid role. The employee can work remotely, with in-person collaboration at the Wallenstein, Ontario office one to two times per month. Candidates based in Waterloo Region or the GTA are preferred. Compensation is $90,000–$100,000 CAD.

Requirements

At least 7 years of hands-on digital and content marketing experience, including ownership of multi-channel campaigns and channel performance.
A degree or diploma in marketing or communications, or equivalent real-world experience.
Proven experience managing a marketing budget and briefing and managing external agencies, freelancers, or vendors.
A track record of building a digital or content plan and being accountable for KPIs such as web traffic, leads, and engagement.
Confidence presenting results and recommendations to senior leaders and aligning stakeholders around a plan.
Hands-on experience publishing and managing content natively on LinkedIn and Instagram and running paid search campaigns on Google Ads.
Experience with Campaign Monitor or a similar email marketing platform, including list management and CASL-compliant email practices.
Experience with Adobe Creative Cloud, specifically Photoshop and InDesign, and strong proficiency in Google Workspace, including Gmail, Docs, Sheets, Slides, and Drive.
Hands-on experience managing a WordPress website.
Strong working knowledge of GA4, Google Tag Manager, Google Search Console, and native LinkedIn and Instagram insights, with the ability to use data to track performance.
A self-starting, entrepreneurial mindset, with initiative and the ability to drive projects from idea to finished deliverable.
Ability to balance independent execution with cross-functional collaboration in a nimble, fast-paced environment where priorities can shift.
A portfolio or examples of digital campaigns with measurable results.
Genuine passion for Earthscape Play’s mission to bring play to the world.

Nice To Haves

CRM experience; Earthscape Play uses Copper.
Basic HTML/CSS knowledge.
Experience in B2B, construction, architecture, or design-related industries.

Responsibilities

Build and own the digital and content plan, including channel priorities, editorial calendar, and campaign roadmap, in alignment with the company’s marketing strategy and sales goals.
Manage the digital marketing budget across paid media, website, and marketing technology, adjusting investment based on performance.
Own channel KPIs such as web traffic, leads, and social engagement; track results in GA4 and platform insights, and use findings to refine tactics and identify opportunities.
Present results, insights, and recommendations to leadership and align stakeholders on priorities and next steps.
Manage and optimize the WordPress website, including project portfolios, brand stories, product pages, landing pages, plugin updates, performance, and accessibility (AODA); coordinate web developer or hosting partners.
Lead SEO, including keyword research, technical SEO, Google Search Console, and optimization for AEO and AI search.
Maintain GA4 and Google Tag Manager tracking for form fills, leads, and campaigns, and work with Sales to ensure leads are captured in Copper CRM and followed up promptly.
Own LinkedIn and Instagram strategy, content creation, native publishing and scheduling, community management, and performance reporting.
Manage the email program, including audience lists and segmentation, newsletters, campaign and nurture emails, CASL compliance, and performance reporting.
Plan and run paid search campaigns in Google Ads, managing keywords, ad copy, landing pages, and spend; test other paid channels as budget allows.
Improve the digital marketing stack, including Google Ads, GA4, Campaign Monitor, and WordPress; test tools and AI and maintain consistent brand standards across digital channels.
Lead integrated campaigns from brief to launch across social media, email, web, and collateral, in partnership with Marketing, Sales, Product Development, and Design.
Brief and manage external agency and freelance partners, setting priorities, timelines, and scope and providing feedback to deliver work on time and on budget.
Develop copy and creative for project spotlights, emails, social posts, and other customer-facing content showcasing Earthscape Play’s custom builds, design philosophy, and craftsmanship.
Plan and deliver marketing materials, sales tools, and digital communications for product launches, strategic initiatives, and industry events.
Bring creative ideas and new content formats to campaign planning.
Develop event content and targeted pre- and post-event digital communications and campaigns.