Digital Marketing Analytics Project Lead

UCC Environmental•Waukegan, IL

8d•$95,000 - $115,000•Onsite

About The Position

UCC Environmental is seeking a hands-on, technically strong marketer to manage its digital marketing infrastructure and lead major marketing projects. The role owns the company’s websites, paid advertising, search visibility, analytics, tracking, marketing systems, and lead-management processes. It turns marketing data into clear decisions, improves lead capture and connection to revenue, and helps evaluate marketing automation tools as the company grows. The position also leads marketing initiatives end to end, including website launches, acquired-brand integrations, and UCC’s biennial Sales & Technology Conference. In the first year, the successful candidate is expected to deliver trustworthy tracking and reporting across digital properties, improve lead-to-opportunity conversions from paid and organic channels, grow visibility in organic and AI-driven search, establish a clear Marketing-to-Sales lead handoff, and create repeatable processes for website changes, campaign launches, and major projects. Time allocation: Websites, SEO and AI-search visibility (25%); paid advertising and campaigns (20%); analytics, tracking and reporting (25%); marketing systems, tools and processes (10%); and marketing and miscellaneous projects (20%). The role works closely with Marketing, Sales, acquisition partners, Product Management, Global Product Development, agencies, developers, vendors, and leadership. Occasional travel to conferences, trade shows, the sales meeting, and UCC locations is required. UCC is a privately held, family-owned company with more than a century of experience and operations across the United States, Canada, Germany, India, and China.

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Information Systems, or a related field, or equivalent experience.
At least 5 years of hands-on digital marketing experience with growing technical ownership.
Demonstrated results managing Google Ads and LinkedIn Ads campaigns and budgets.
Hands-on experience administering websites in WordPress.
Strong working knowledge of GA4, Google Tag Manager, and Google Search Console, including conversion-tracking setup and troubleshooting.
Experience analyzing marketing performance and translating data into clear reports and recommendations.
Working knowledge of technical SEO, including indexing, redirects, schema, sitemaps, and page speed, and experience working with SEO agencies to implement recommendations.
Track record leading multi-stakeholder projects or events with defined budgets and deadlines.
Experience managing agencies, developers, and vendors.
Ability to explain data and technical issues clearly to non-technical audiences.
Ability to sit or stand at a computer for about 80% of the day.
Ability to lift 25 pounds to move marketing materials and help set up events and trade shows.
Ability to travel occasionally to conferences, trade shows, the sales meeting, and UCC locations.
Alignment with UCC’s values and beliefs: People, Teamwork, Integrity, Customer Satisfaction, and Innovation.
Personal characteristics include persistence in finding and fixing root causes, organization and composure across multiple projects and deadlines, ownership and sound judgment about escalation, ability to build trust, willingness to keep learning, and integrity, professionalism, and confidentiality.

Nice To Haves

Kadence and/or Elementor experience.
B2B experience in industrial, manufacturing, engineering, energy, or environmental sectors.
Experience owning marketing tools, lead-management processes, or a marketing automation platform, including implementation.
Experience managing multiple brands, websites, or acquired businesses.
Familiarity with AEO/GEO and structured data for AI-driven search.
Experience creating clear, self-service marketing dashboards for non-technical audiences.
Working knowledge of GDPR, cookie consent, and Google Consent Mode.
Google Ads, AI Essentials, GA4, or Semrush certifications.

Responsibilities

Own UCC’s websites and acquired-brand sites, building pages, landing pages, forms, and navigation in WordPress, Kadence, and Elementor.
Diagnose and fix website functionality, speed, tracking, indexing, and form issues; escalate complex work to developers and hosting partners.
Lead website redesigns, migrations, and acquired-company site integrations, including requirements, testing, and post-launch fixes.
Maintain website documentation, standards, and the UCC intranet.
Plan, build, and optimize Google Ads and LinkedIn Campaign Manager campaigns, including targeting, bidding, and creative testing.
Build and test landing pages and conversion paths to generate qualified leads; partner with Sales on pipeline, product-launch, and trade-show campaigns.
Work with the retained SEO partner on technical and on-page SEO, implement recommendations, and hold the partner accountable for results.
Conduct keyword and competitive research using Google Search Console and Semrush; lead answer engine and generative engine optimization for visibility in AI tools.
Work with content owners to structure web content for search, accessibility, and conversion.
Own GA4, Google Tag Manager, and Search Console setup, including events, conversions, and EU-site consent settings.
Create and apply UTM tracking to campaign links and maintain a shared UTM naming guide.
Investigate changes in traffic, leads, and advertising performance, identify root causes, and resolve issues.
Build dashboards in Looker Studio or Power BI and present clear findings and recommendations to leadership.
Own the marketing tool stack, including access, settings, and documentation; establish standards for campaign naming, tracking, and reporting across UCC and acquired companies.
Define lead capture, routing, and handoff processes with Sales, and track lead outcomes.
Evaluate marketing tools, including marketing automation options, and lead implementation when approved; use AI tools responsibly to support content, analysis, and reporting.
Lead marketing projects end to end, creating plans, timelines, and status updates, raising risks early, and keeping stakeholders aligned.
Coordinate internal teams, acquired companies, agencies, and vendors, and manage deliverables and accountability.
For events, oversee venue and vendor coordination, registration, communications, materials, and on-site execution; capture lessons learned and create repeatable playbooks.
Support email campaigns, including segmentation, build, testing, and performance reporting; support social campaigns and tracking.
Support website and digital content creation, including blogs, case studies, and project spotlights, and maintain the library of photo, video, and brand assets.
Work with the marketing team and support broader department needs; serve as a resource for digital, analytics, and website questions.
Collaborate with acquisition partners, Sales, Product Management, and Global Product Development to align marketing with business priorities.
Perform other duties as assigned.

Benefits

Medical insurance
Dental insurance
Life insurance
Disability insurance
Employee Assistance Programs
Voluntary vision coverage
Health Savings Account (HSA)
Flexible Spending Accounts (FSA) for medical, dental, vision, and dependent care
Accident, identity theft, and legal coverage options
401(k) with up to 4% company match, pre-tax and Roth options
Discretionary annual profit-sharing contribution
10 days of vacation
Vacation Purchase Plan allowing up to 10 additional purchased days per year
5 days of sick leave
10 holidays
Parental Leave
FMLA
Student Debt Assistance
Tuition Reimbursement
Certification and License Reimbursement
Personalized Professional Development Plans
Career Path Options