Digital Marketing Analytics Project Lead (32581)

UCC Environmental•Waukegan, IL

About The Position

UCC Environmental is seeking a hands-on, technically strong marketer to manage its digital marketing infrastructure and lead major marketing projects. The role owns the company’s websites, paid advertising, search visibility, analytics, marketing systems, and project execution. It includes improving lead capture and management, connecting marketing performance to revenue, and helping evaluate marketing automation tools as the company grows. The first-year goals are to deliver trustworthy tracking and reporting across UCC’s digital properties; improve lead-to-opportunity conversions from paid and organic channels; grow organic and AI-search visibility for priority products and markets; establish a clear Marketing-to-Sales lead-handoff process; and create repeatable processes for website changes, campaign launches, and major projects. Time allocation: Websites, SEO, and AI-search visibility (25%); paid advertising and campaigns (20%); analytics, tracking, and reporting (25%); marketing systems, tools, and processes (10%); and marketing and miscellaneous projects (20%). The role works with Marketing, Sales, Product Management, Global Product Development, acquisition partners, agencies, and vendors. Occasional travel to conferences, trade shows, the sales meeting, and UCC locations is expected. The position requires alignment with UCC’s values of people, teamwork, integrity, customer satisfaction, and innovation.

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Information Systems, or a related field, or equivalent experience.
At least 5 years of hands-on digital marketing experience with increasing technical ownership.
Proven results managing Google Ads and LinkedIn Ads campaigns and budgets.
Hands-on experience administering websites in WordPress.
Strong working knowledge of GA4, Google Tag Manager, and Google Search Console, including setting up and troubleshooting conversion tracking.
Experience analyzing marketing performance and translating data into clear reports and recommendations.
Working knowledge of technical SEO, including indexing, redirects, schema, sitemaps, and page speed, and experience partnering with SEO agencies to implement recommendations.
Track record leading multi-stakeholder projects or events with defined budgets and deadlines.
Experience managing agencies, developers, and vendors.
Ability to explain data and technical issues clearly to non-technical audiences.
Ability to investigate problems to their root cause and resolve them.
Organized and calm while managing several projects and deadlines; able to take ownership and recognize when to escalate.
Ability to build trust across Marketing, Sales, acquired companies, and external partners.
Commitment to ongoing learning as search, analytics, and AI tools change.
Ability to act with integrity, professionalism, and confidentiality.
Ability to sit or stand at a computer for about 80% of the workday.
Ability to lift 25 pounds to move marketing materials and assist with event and trade show setup.

Nice To Haves

Kadence and/or Elementor experience.
B2B experience in industrial, manufacturing, engineering, energy, or environmental sectors.
Experience owning marketing tools, lead management processes, or a marketing automation platform, including implementation.
Experience managing multiple brands, websites, or acquired businesses.
Familiarity with AEO/GEO and structured data for AI-driven search.
Experience creating clear, self-service marketing dashboards for non-technical audiences.
Working knowledge of GDPR, cookie consent, and Google Consent Mode.
Google Ads, AI Essentials, GA4, or Semrush certifications.

Responsibilities

Own UCC’s websites and acquired-brand sites, building pages, landing pages, forms, and navigation in WordPress, Kadence, and Elementor.
Diagnose and resolve website functionality, speed, tracking, indexing, and form issues; escalate complex work to developers and hosting partners.
Lead website redesigns, migrations, and acquired-company site integrations, including requirements, testing, and post-launch fixes.
Maintain website documentation, standards, and the UCC intranet.
Plan, build, and optimize Google Ads and LinkedIn Campaign Manager campaigns, including targeting, bidding, and creative testing.
Build and test landing pages and conversion paths to generate qualified leads, and partner with Sales on campaigns supporting pipeline, product launches, and trade shows.
Work with the retained SEO partner on technical and on-page SEO, implement recommendations, and hold the partner accountable for results.
Conduct keyword and competitive research using Google Search Console and Semrush; lead answer engine and generative engine optimization to improve UCC visibility in AI search tools.
Work with content owners to structure web content for search, accessibility, and conversion.
Own GA4, Google Tag Manager, and Search Console setup, including events, conversions, and consent settings for EU sites.
Create and apply UTM tracking to campaign links and maintain a shared UTM naming guide.
Investigate changes in traffic, leads, and advertising performance; identify root causes and resolve issues.
Build dashboards in Looker Studio or Power BI and present clear findings and recommendations to leadership.
Own the marketing tool stack, including website, analytics, advertising, email, and SEO tools, as well as access, settings, and documentation.
Define lead capture, routing, and handoff processes with Sales, and track lead outcomes.
Set standards for campaign naming, tracking, and reporting across UCC and acquired companies.
Evaluate marketing tools, including marketing automation options, and lead approved implementations.
Use AI tools responsibly to support content production, analysis, and reporting.
Lead marketing projects from start to finish, including website launches, acquired-brand integrations, and the biennial sales meeting.
Create and manage project plans, timelines, and status updates; identify risks and keep stakeholders aligned.
Coordinate internal teams, acquired companies, agencies, and vendors, and hold them accountable for deliverables.
For events, oversee venue and vendor coordination, registration, communications, materials, and on-site execution.
Capture lessons learned and create repeatable project playbooks.
Support email campaigns, including segmentation, build, testing, and performance reporting.
Support LinkedIn and other social channels with campaign content and performance tracking.
Support website and digital content creation, including blogs, case studies, and project spotlights; maintain photo, video, and brand asset libraries.
Support the marketing team and broader department needs, serve as a resource for digital, analytics, and website questions, and collaborate with business partners to align marketing work with priorities.
Perform other duties as assigned.

Benefits

Medical insurance
Dental insurance
Life insurance
Disability insurance
Employee Assistance Programs
Voluntary benefits, including vision, HSA, FSA, accident, identity theft, and legal coverage
401(k) with up to 4% company match and pre-tax and Roth options
Discretionary annual profit-sharing contribution
10 days of vacation
Vacation Purchase Plan allowing up to 10 additional days purchased per year
5 days of sick leave
10 holidays
Parental Leave
FMLA
Student Debt Assistance
Tuition reimbursement
Certification and license reimbursement
Personalized professional development plans and career path options