Digital Analytics Lead (Hybrid)

American Family Insurance•Boston, MA

8d•$99,000 - $167,000•Hybrid

About The Position

The Digital Analytics Lead drives data-driven decision-making across digital channels and marketing initiatives. The role develops strategies to optimize digital business performance and provides actionable insights to improve customer engagement and business growth, with a specific focus on AmFam.com results. It reports to the Senior Manager, Digital Marketing. This is a flex office/home role requiring at least 10 days per month at either the Madison, Wisconsin or Boston, Massachusetts location. Travel requirements are up to 10%. Depending on the candidate pool, the position may be filled at a lower level to align with experience and qualifications. Candidates requiring current or future sponsorship will not be considered. The role analyzes data from web analytics, media, and CRM systems; develops and maintains reporting; and collaborates with teams and business leaders to translate findings into performance strategies and improved outcomes. It also supports and trains stakeholders in analytics tools and methodologies and keeps current with developments in digital analytics and marketing.

Requirements

At least 5 years of experience in a digital analytics role.
Experience working in an e-commerce or lead-generation business.
Expertise in Google Analytics, Adobe Analytics, and/or a data visualization platform.
Bachelor’s degree in marketing, business, analytics, or a related field.
Demonstrated experience providing customer-driven solutions, support, or service.
Knowledge and understanding of forecasting techniques, statistical analysis, data modeling, or data mining.
Experience using software tools to query and report data.
Experience with standard reporting software packages and report deployment best practices.
Experience communicating and presenting complex concepts and supporting unbiased, fact-based decision-making and financial performance.
Experience developing complex data sets for widespread use.
Excellent analytical and problem-solving skills, including the ability to interpret complex data sets.
Strong communication skills and ability to present data-driven insights to non-technical stakeholders.
Knowledge of digital marketing strategies and channels.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Ability to work at least 10 days per month from either the Madison, Wisconsin or Boston, Massachusetts location.
Ability to travel up to 10%.
Candidates must not require current or future sponsorship for this position.

Nice To Haves

Understanding of insurance or finance industry fundamentals, including premiums, quotes, policies, and loss ratios.

Responsibilities

Develop and implement analytics strategies to measure and optimize digital performance, focusing on AmFam.com results.
Analyze digital data from web analytics, media, and CRM systems and provide actionable insights.
Collaborate with cross-functional teams to define key performance indicators and align them with business objectives.
Create and maintain dashboards and reports to track digital marketing metrics and communicate findings to stakeholders.
Ensure analysis and reporting accuracy and integrity, and explain performance drivers.
Identify data trends, patterns, and opportunities to inform performance strategies and improve customer engagement.
Translate data into compelling stories, share insights with business leaders, and improve outcomes.
Stay current with industry trends and emerging technologies in digital analytics and marketing.
Provide training and support to team members and stakeholders on analytics tools and methodologies.
Implement best practices in data collection and analysis to ensure data accuracy and integrity.