Digital Analytics Analyst

TEKsystems • Columbus, OH

2d • $45 - $45 • Onsite

About The Position

The Digital Analytics Analyst measures, analyzes, and optimizes digital marketing performance across paid search, paid social, websites, and lead-generation channels. The role uses digital analytics and reporting platforms to understand customer behavior, traffic quality, engagement, conversion paths, funnel performance, and campaign results, then turns complex data into actionable business insights and recommendations.

The analyst partners with marketing, digital, and business stakeholders to define KPIs, evaluate campaign effectiveness, identify performance trends, and improve conversion rates, lead quality, and marketing ROI. The role also builds and maintains dashboards, scorecards, and reporting frameworks; supports A/B testing analysis; and ensures accuracy across reporting tools, tracking implementations, and attribution models. This is a contract position based onsite in Hilliard, Ohio.

Requirements

• At least 3 years of experience in Digital Analytics, Marketing Analytics, Web Analytics, or Performance Marketing Analytics.
• Advanced experience with Google Analytics 4 (GA4).
• Experience analyzing campaign performance within Google Ads.
• Experience with LinkedIn Campaign Manager and paid social performance analysis.
• Experience using Microsoft Customer Insights (MCI) or similar marketing intelligence/reporting platforms.
• Strong knowledge of Google Search Console and website performance analysis.
• Experience with Salesforce reporting and lead lifecycle data.
• Strong understanding of user behavior analysis, conversion paths and funnels, attribution and marketing measurement, campaign performance metrics, traffic source analysis, and lead-generation reporting.
• Ability to translate data into actionable business insights and recommendations.
• Excellent communication and presentation skills.

Nice To Haves

• Strong understanding of SEO, SEM, and demand-generation reporting.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with tag management and digital tracking methodologies.

Responsibilities

• Analyze digital marketing performance across paid search, paid social, website, and lead-generation channels.
• Use Google Analytics 4 (GA4) to evaluate user behavior, traffic quality, engagement, conversion paths, and funnel performance.
• Monitor campaign performance in Google Ads and LinkedIn Campaign Manager, identifying trends and optimization opportunities.
• Use Microsoft Customer Insights (MCI) and other reporting platforms to develop insights and performance recommendations.
• Analyze website performance and organic search trends using Google Search Console.
• Build and maintain dashboards, scorecards, and reporting frameworks to communicate campaign and business performance.
• Partner with marketing stakeholders to identify KPIs, measure campaign effectiveness, and optimize outcomes.
• Analyze lead-generation performance and attribution data across Salesforce and digital marketing platforms.
• Identify patterns in customer behavior, traffic sources, engagement metrics, and conversion journeys.
• Investigate performance changes and recommend ways to improve conversion rates, lead quality, and marketing ROI.
• Present findings and explain performance trends to business stakeholders.
• Ensure data accuracy across reporting tools, tracking implementations, and attribution models.
• Analyze A/B test results and recommend next steps.

Benefits

• Medical, dental, and vision coverage, subject to eligibility and applicable plan terms.
• Critical illness, accident, and hospital coverage, subject to eligibility and applicable plan terms.
• 401(k) retirement plan with pre-tax and Roth post-tax contributions available, subject to eligibility and applicable plan terms.
• Voluntary life and AD&D insurance for the employee and dependents, subject to eligibility and applicable plan terms.
• Short- and long-term disability coverage, subject to eligibility and applicable plan terms.
• Health Spending Account (HSA), subject to eligibility and applicable plan terms.
• Transportation benefits, subject to eligibility and applicable plan terms.
• Employee Assistance Program, subject to eligibility and applicable plan terms.
• Time off/leave, including PTO, vacation, or sick leave, subject to eligibility and applicable plan terms.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed