Sr. Analyst, Digital Analytics

A+E Networks•New York, NY

5d•$99,999 - $114,999•Hybrid

About The Position

The Sr. Analyst, Digital Analytics will join the Digital Media Research division of A+E Global Media’s Research organization. The role supports digital platforms—including websites, mobile apps, and connected-device apps—across A&E, HISTORY, LIFETIME, and FYI. Using behavioral analytics and KPI-driven insights, the analyst will monitor the health of the digital business, provide timely performance updates, and recommend actions that inform content, product, and distribution strategies. The analyst will collaborate across teams to help establish a clear, consistent analytics framework and make complex metrics understandable through context and clarity. The role involves examining audience behavior and digital performance, communicating findings to stakeholders, and supporting data-informed decisions in a changing media landscape.

Requirements

At least 3 years of digital media experience; experience with a digital analytics vendor or publisher is preferred.
Expertise with Adobe Analytics is required.
General knowledge of the digital media ecosystem, including TV Everywhere, vMVPDs, AVOD, and SVOD.
Understanding of analytics tracking on websites and apps across platforms.
Understanding of analytics tracking implementation across websites, mobile apps, and connected-device platforms.
Strong proficiency in Microsoft Office, especially Excel for analysis and PowerPoint for data storytelling.
Interest in digital media, emerging technologies, and translating data into compelling narratives.

Nice To Haves

Familiarity with Tableau or other data visualization tools.
Bachelor’s degree in Mathematics, Business, Economics, Statistics, or a related discipline is preferred.
Experience with a digital analytics vendor or publisher.

Responsibilities

Build, maintain, and optimize recurring reports and dashboards in Adobe Analytics and Tableau for cross-functional stakeholders.
Manage ad hoc reporting requests, present findings clearly, and proactively surface recommendations that inform decision-making.
Synthesize large datasets into clear, actionable insights that encourage stakeholders to take meaningful action.
Analyze user behavior and customer journeys, including pathing, engagement funnels, and consumption patterns, to inform platform enhancements, video and editorial content strategy, platform expansion, and viewership optimization.
Partner with teams across the organization to champion data-driven decision-making and educate stakeholders on emerging trends and best practices in digital analytics.
Monitor the health of A+E Global Media’s digital business and provide timely performance updates.