Sr Analyst Marketing Analytics
About The Position
The Marketing Analytics & Insights team enables data-driven decisions across media measurement, experimentation, personalization, and customer intelligence. The Senior Analyst maximizes the value of marketing data and media investments by measuring, governing, and communicating program performance and translating results into clear recommendations for marketing and business leaders. This role owns marketing KPI dashboards and recurring performance reporting, ensuring data accuracy, consistent metric definitions, and alignment on performance measurement. It analyzes paid search and broader marketing and media performance, identifies drivers and anomalies, and recommends ways to improve effectiveness, efficiency, and return on investment. The role also develops and maintains reporting tools, upholds data quality and governance standards, and collaborates with Marketing, Data Science, Customer Intelligence, agencies, and vendors. AutoZone describes its customer-first culture as valuing dedication, teamwork, and growth.
Requirements
- 2–4 years of experience in Retail Marketing, Consumer Marketing, or Digital Marketing, focused on marketing performance measurement and reporting.
- Proficiency in Python and/or R and SQL (BigQuery or equivalent).
- Experience building and maintaining dashboards in a data visualization tool such as Tableau, Power BI, or Looker, or an equivalent tool.
- Advanced knowledge and experience with Microsoft Office, including Word, Excel, and PowerPoint.
- Comfort working in a fast-paced environment with multiple concurrent projects.
- Ability to translate large data sets into decision-ready recommendations for non-technical executive stakeholders.
- Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, Statistics, Economics, or a related discipline.
Nice To Haves
- Working familiarity with Claude Code, Codex, Cursor, or similar agentic development tools.
- Hands-on experience with paid search platforms such as Google Ads or Microsoft Advertising and web analytics such as Google Analytics or Adobe Analytics.
- Master’s degree preferred.
Responsibilities
- Own the marketing measurement framework, including KPI definitions, metric governance, and reporting standards, to ensure consistency and alignment across teams and partners.
- Analyze paid search performance metrics to maximize return on ad spend (ROAS), investigate performance fluctuations, and flag conversion anomalies.
- Develop, automate, and maintain dashboards and recurring performance reports that provide timely, accurate, and actionable visibility into marketing performance.
- Analyze marketing channel and paid media performance, identify key drivers of results, and recommend improvements to effectiveness, efficiency, and ROI.
- Translate complex data into clear, actionable insights and executive-ready recommendations that support marketing strategy and business decision-making.
- Ensure reporting integrity through data governance, validation, and quality controls.
- Partner with Marketing, Data Science, Customer Intelligence, agencies, and vendors to deliver integrated performance insights.
Benefits
- Competitive pay
- Medical, dental, and vision plans
- Exclusive discounts and perks, including an AutoZone in-store discount
- 401(k) with company match
- Stock Purchase Plan
- AutoZoners Living Well Program for free mental health support
- Opportunities for career growth
- Paid time off for full-time AutoZoners
- Life and short- and long-term disability insurance options for full-time AutoZoners
- Health Savings and Flexible Spending Accounts with wellness rewards for full-time AutoZoners
- Tuition reimbursement for full-time AutoZoners
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
