Sr. Manager, Marketing Analytics

Match Group•Los Angeles, CA

21h•Hybrid

About The Position

Match Group is seeking a Senior Manager of Marketing Analytics to lead the Emerging & Established (E&E) Insights function. The role will build and coach the analyst team responsible for full-funnel performance narratives across approximately 17 brands, 28 markets, and 46 brand/market combinations. As the first people-leadership hire on the team, this is a builder and player-coach position: establish the operating model and analytical standards, grow team coverage, and personally lead complex investigations and executive readouts while the team is small. The Senior Manager will serve as a senior analytics partner to E&E brand and cross-functional leaders, translating distributed data into actionable business narratives and recommendations. The role partners with Marketing, Product, Finance, Data Science, PRISM, and BI/Ops; translates measurement outputs into brand actions; and presents insights in leadership forums. The position is based on working together in person three days per week.

Requirements

Bachelor's, master's, or equivalent experience in a quantitative field such as Economics, Statistics, Mathematics, Data Science, or Business Analytics.
Significant experience in analytics, business intelligence, or data analysis.
Experience leading, coaching, or mentoring analysts; the posting describes prior or emerging people-management experience for a Manager-level candidate.
Ability to build, coach, and retain a high-performing analytics team and set standards for quality, communication, and impact.
Interest in management and multiplying a team's output, while remaining hands-on with complex analytical problems.
Experience owning senior stakeholder relationships and delivering in a fast-paced, high-ambiguity environment.
Strong SQL skills for querying and analyzing large datasets.
Proficiency with data visualization and BI tools, such as Tableau, Mode, Hex, or Databricks.
Strong understanding of funnel analysis, cohort analysis, and behavioral analytics, with the ability to connect metrics into a narrative.
Working knowledge of experimentation and incrementality concepts sufficient to partner with Data Science and PRISM and enforce rigor.
Ability to connect data insights to brand and portfolio strategy and outcomes, influence stakeholders, and shape decisions through analytics.
Understanding of how marketing, product, and revenue dynamics interact.
Excellent communication and presentation skills, including the ability to communicate complex analysis as clear, actionable insights to senior stakeholders and executives.
Ability to lead cross-functional initiatives and influence without authority.
Strong cross-functional partnership skills across Marketing, Product, Finance, Data Science, and PRISM.
Ability to operate effectively across multiple brands and markets in a high-ambiguity environment.

Nice To Haves

Experience standing up or scaling a new function.
For a Director-level candidate, a track record of managing analysts and ideally managers through ambiguity.
A clear point of view on where AI creates leverage and experience coaching teams to adopt it in daily work.

Responsibilities

Build, manage, and develop a team of brand and pod analysts, including hiring, onboarding, coaching, prioritization, and career growth.
Set the team's analytical and communication standards and establish its operating rhythm.
Create a collaborative, high-performing team that supports a broad portfolio of brands.
Own trend monitoring, first-response investigations, and full-funnel performance narratives across E&E brands, from acquisition through engagement, retention, and revenue.
Surface opportunities and risks across brands and markets and make data-driven recommendations that influence strategy.
Personally lead complex cross-brand investigations and executive readouts as a player-coach.
Translate PRISM incrementality, MMM, and HALO model outputs into test, optimization, and expansion recommendations.
Partner with Data Science on test-design priorities and represent brand measurement needs.
Ensure analytical rigor and consistency across brand stakeholders.
Own E&E content for leadership forums, including QMO and WBR, and deliver ad hoc leadership analysis.
Frame findings around business impact, trade-offs, and recommended actions, and influence decisions through clear storytelling.
Serve as the senior analytics partner to E&E brand and PMG leads, owning weekly and monthly cadences and setting delivery expectations.
Coordinate with Marketing, Product, Finance, PRISM, and BI/Ops to align on performance drivers.
Develop standardized frameworks, playbooks, and metric definitions to scale coverage across 46 brand/market combinations.
Champion AI use to accelerate analysis, narrative drafting, and repeatable workflows, and coach the team in its adoption.
Partner with BI/Ops and Measurement to automate manual work and maintain symmetry between E&E and Tinder operating models.