Marketing Analytics Manager

Golden Entertainment

2d

About The Position

The Marketing Analytics Manager leads the team responsible for managing analytics tools and solutions across the company. The role oversees the development, maintenance, and training associated with these tools to support data-driven decisions. Combining technical expertise with business insight, the manager delivers clear reports and actionable insights in support of strategic marketing goals.

The position manages department staff and supports strategic initiatives under division leadership, while maintaining service standards and ensuring compliance with applicable gaming laws, internal controls, company policies, Title 31, and federal regulations where applicable. It also provides timely service to guests and team members and performs other assigned duties.

Requirements

• 1–3 years of marketing analytics experience, including leadership or progressive responsibility in project management.
• Proven ability to make effective decisions under pressure and in dynamic environments.
• Strong interpersonal and communication skills to influence, coach, and resolve conflict across all organizational levels.
• Ability to adapt leadership style to changing business needs and team dynamics.
• Commitment to fostering an inclusive, respectful, and high-performing workplace culture.
• Proactive problem-solving mindset focused on accountability and continuous improvement.
• Ability to prioritize and manage multiple responsibilities, meet deadlines, and drive results.
• Ability to access and input information using a moderately complex computer system.
• Proficiency with Microsoft Office Suite, including Outlook, Excel, and Word; familiarity with Microsoft Teams or similar collaboration tools.
• At least 21 years of age.
• High school diploma or equivalent required.
• Ability to communicate effectively in English, both verbally and in writing.
• Obtain and maintain all work cards required by the company, including Nevada Gaming Registration.
• Verify right to work in the United States.

Nice To Haves

• Degree or certification; the posting describes this as preferred/required.
• Familiarity with SAS Visual Analytics / VIYA, Tableau, SQL, LMS, and other statistical programs.

Responsibilities

• Recruit, onboard, schedule, coach, evaluate, and manage department staff to support performance, engagement, and alignment with company standards and service excellence.
• Translate organizational goals into actionable plans and drive strategic initiatives, ensuring team alignment, accountability, and timely delivery under division leadership.
• Establish and uphold departmental service standards that meet or exceed guest expectations and operational goals.
• Oversee regular reports, ad-hoc analyses, and data presentations for corporate marketing and property executives.
• Manage timelines and milestones for marketing analytics improvements aligned with strategic revenue growth targets.
• Develop and implement methodologies for transforming customer transaction data into actionable insights for properties and corporate marketing teams.
• Collaborate with business owners and stakeholders on marketing analytics solutions and implementations at the strategic level.
• Oversee payroll and related administrative duties for accuracy, timeliness, and compliance.
• Ensure compliance with applicable gaming laws, company internal controls, policies and procedures, Title 31, and federal regulations where applicable.
• Provide timely guest service to guests and fellow team members in accordance with the company’s guest service culture standards.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED