Marketing Analytics Manager

Hyundai Capital • Irvine, CA

23h • Hybrid

About The Position

Hyundai Capital America is seeking a Marketing Analytics Manager to turn data into actionable insights that improve marketing performance, customer engagement, and business growth. The role leads measurement and reporting for lifecycle marketing programs, using Salesforce Marketing Cloud and Adobe Experience Cloud, and analyzes customer journeys, campaigns, attribution, and audience behavior to identify opportunities across acquisition, retention, renewal, cross-sell, and customer lifetime value.

The position applies advanced analytics—including segmentation, cohort analysis, propensity modeling, and experimentation—to support personalization and optimization. It partners with Marketing, Digital, Product, Finance, and UX teams to translate data into recommendations, supports marketing technology and data initiatives, and advises leadership on investment decisions, strategic initiatives, digital transformation, and business performance.

Work is performed in both an at-home and office environment. The role involves extended periods of sitting, standing, and walking, vision to monitor, and moderate noise levels.

Requirements

• Minimum 5–7 years of progressive experience in marketing analytics, digital analytics, or CRM analytics.
• Experience with Salesforce and Adobe technology stacks.
• Experience with content marketing, email marketing, and SEO marketing.
• Bachelor’s degree in Marketing, Analytics, Business, Statistics, or a related discipline.
• SQL proficiency, including the ability to query, join, and analyze large datasets across enterprise data warehouses and marketing platforms.

Responsibilities

• Lead measurement and reporting for lifecycle marketing programs, defining KPIs, dashboards, and performance insights across Salesforce Marketing Cloud and Adobe Experience Cloud.
• Analyze customer journeys, campaign performance, attribution, and audience behavior to identify opportunities to improve acquisition, retention, renewal, cross-sell, and customer lifetime value.
• Apply segmentation, cohort analysis, propensity modeling, and experimentation to support personalization and optimization strategies.
• Partner with Marketing, Digital, Product, Finance, and UX teams to translate complex data into clear recommendations that drive business decisions and enhance customer experiences.
• Support marketing technology and data initiatives by ensuring reliable reporting, scalable analytics solutions, and alignment across CRM, web, media, and enterprise data platforms.
• Deliver insights to leadership that inform investment decisions, strategic initiatives, digital transformation efforts, and business performance.

Benefits

• Medical, dental, and vision plans with no-cost and low-cost options.
• Annual employer HSA contribution.
• 401(k) matching and immediate vesting.
• Vehicle purchase and lease discounts, plus monthly vehicle allowances by job level; Manager / Sr. Manager allowance is $600.
• Employer-paid life and disability insurance.
• No-cost health and wellbeing programs, including a gym benefit.
• Six weeks of paid parental leave.
• Paid Volunteer Time Off, plus a company donation to a charity of the employee’s choice.
• Competitive pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager