Manager, Marketing Analytics

Paychex•Cincinnati, OH

About The Position

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex. Overview Leads a team responsible for marketing analytics, reporting, and insights to enable data-driven decision making across the Marketing organization. Drives marketing performance measurement, forecasting, advanced analytics, AI adoption, and actionable recommendations to optimize investments, improve effectiveness, and increase visibility into marketing’s impact on pipeline, revenue, and organizational goals.

Requirements

7+ years of experience in marketing analytics, business intelligence, revenue analytics, or related disciplines
2+ years of people leadership experience
Strong experience and expertise in leading marketing measurement, attribution, forecasting, Marketing ROI, and performance optimization
Proven ability to translate data into executive-level insights and recommendations
Leading and developing analytics teams and advancing reporting maturity
Experience deploying advanced analytics, AI-enabled insights, and predictive models to improve business outcomes

Responsibilities

Manage marketing performance measurement, marketing attribution, forecasting, and KPI reporting, delivering visibility, insights, and recommendations that inform marketing investments, growth initiatives, and business planning.
Lead and develop a team of 2–4 analysts while advancing reporting, dashboards, predictive analytics, and optimization capabilities to improve marketing performance, targeting, and investment decisions.
Translate business intelligence, campaign data, and ad hoc analysis into actionable insights, predictive recommendations, and decision support that improve customer engagement and drive marketing effectiveness.
Incorporate AI-enabled marketing analytics into daily functions to optimize reporting, audience segmentation, campaign performance, predictive insights, personalization, and decision-making while improving speed, scalability, and data-driven marketing effectiveness.
Build strong partnerships with Marketing, Sales, Service, and cross-functional business teams to identify opportunities, align priorities, and strengthen Marketing Analytics as a strategic, forward-thinking business partner.
Strengthen data governance, metric standardization, reporting consistency, and performance data validation across Marketing, Sales, and Finance to ensure accurate, reliable insights that support confident business decisions.