Marketing Analytics Manager

Hyundai Capital • Irvine, CA

5d • Hybrid

About The Position

Hyundai Capital America is hiring a Marketing Analytics Manager to join its marketing team. The role turns data into actionable insights to improve marketing performance, customer engagement, and business growth. It leads measurement and reporting for lifecycle marketing programs, analyzes customer journeys and campaign results, applies advanced analytics to personalization and optimization, and partners across the organization to support data-informed business decisions. The position also supports marketing technology and data initiatives and advises leadership on investment decisions, strategic initiatives, digital transformation, and business performance.

The work is performed in an at-home and office environment. Employees in this class may spend extended periods sitting, standing, and walking, and need vision to monitor; noise levels are moderate.

Requirements

• Minimum 5–7 years of progressive experience in marketing analytics, digital analytics, or CRM analytics.
• Experience with Salesforce and Adobe technology stacks.
• Experience with content marketing, email marketing, and SEO marketing.
• Bachelor’s degree in Marketing, Analytics, Business, Statistics, or a related discipline.
• SQL proficiency, including the ability to query, join, and analyze large datasets across enterprise data warehouses and marketing platforms.

Responsibilities

• Lead measurement and reporting for lifecycle marketing programs, defining KPIs, dashboards, and performance insights across Salesforce Marketing Cloud and Adobe Experience Cloud.
• Analyze customer journeys, campaign performance, attribution, and audience behavior to identify opportunities to improve acquisition, retention, renewal, cross-sell, and customer lifetime value.
• Apply segmentation, cohort analysis, propensity modeling, and experimentation to support personalization and optimization strategies.
• Partner with Marketing, Digital, Product, Finance, and UX teams to translate complex data into clear recommendations that drive decisions and enhance customer experiences.
• Support marketing technology and data initiatives by ensuring reliable reporting, scalable analytics solutions, and alignment across CRM, web, media, and enterprise data platforms.
• Advise leadership by delivering insights that inform investment decisions, strategic initiatives, digital transformation efforts, and business performance.

Benefits

• Medical, dental, and vision plans with no-cost and low-cost options.
• Annual employer HSA contribution.
• 401(k) matching with immediate vesting.
• Vehicle purchase and lease discounts, plus monthly vehicle allowances by job level; the stated Manager/Sr. Manager allowance is $600.
• 100% employer-paid life and disability insurance.
• No-cost health and wellbeing programs, including a gym benefit.
• Six weeks of paid parental leave.
• Paid Volunteer Time Off, plus a company donation to a charity of the employee’s choice.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager