Manager, Lifecycle Marketing Analytics

PrizePicks•Atlanta, GA

1d•$190,000 - $210,000•Remote

About The Position

PrizePicks is seeking a strategic, highly analytical Lifecycle Marketing Analytics Manager to lead measurement and performance insights across targeted and triggered lifecycle, CRM, and promotions efforts. The role manages a team of analysts and serves as a strategic thought partner to Lifecycle, CRM, and Promotions leadership on promotional investment, experimentation, new-customer conversion, retention, and cross-product adoption. The role’s insights will inform customer investment and the scaling of lifecycle programs. The position is open to candidates across the United States, including remote candidates, with a preference for candidates based in Atlanta. The typical salary range is $190,000 to $210,000; compensation within that range depends on work location, skills, experience, and education. The application period is expected to remain open for 30 days from posting, subject to adjustment. Applicants must be authorized to work for any U.S. employer; visa sponsorship is not available.

Requirements

5+ years of experience in lifecycle, CRM, retention, or growth analytics.
1+ year of experience managing analysts.
Proven experience measuring and optimizing promotional, incentive, or reinvestment spend.
Deep experience with experimentation, including A/B testing, holdout design, and power analysis.
Experience supporting targeted and triggered lifecycle programs at scale.
Experience partnering with CRM teams and platforms.
Hands-on experience applying AI tools, such as LLMs or coding assistants, to analytics workflows, and coaching others to adopt them.
Advanced SQL skills.
Experience with Tableau or a similar BI tool.
Excel skills.
Exceptional communication skills, including experience presenting to senior leadership.
Ability to influence cross-functional partners across Lifecycle, CRM, Promotions, Finance, and Product.
Ability to balance hands-on work with team leadership.
Authorization to work for any employer in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa.

Nice To Haves

Tableau experience is strongly preferred.
Python experience for statistical analysis, experimentation, or automation is preferred.
Experience with dbt or similar data transformation tools is preferred.
Experience with Braze is strongly preferred.
Experience with cross-product adoption or cross-sell strategy.
Experience in daily fantasy, gaming, or another app-based B2C business.

Responsibilities

Lead a team of data analysts covering lifecycle, promotions, and CRM.
Deliver clear, data-driven insights and recommendations to senior leadership.
Own measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimization.
Set experimentation standards across lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy.
Measure and optimize lifecycle programs across onboarding, first-time deposit conversion, retention, and reactivation.
Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns.
Partner with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze.
Build scalable analytics solutions, such as automated test readouts, always-on holdouts, and audience pipelines, to support lifecycle operations at scale.
Drive adoption of AI tools across the team, integrating LLMs into analytics and lifecycle workflows to increase throughput and scale.
Present insights and recommendations to senior leadership and influence cross-functional partners.

Benefits

Company-subsidized medical, dental, and vision plans.
401(k) plan with company match.
Annual bonus.
Flexible PTO; two weeks is strongly encouraged.
Paid leave programs, including 16-week paid parental leave and disability benefits.
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked.
Company-wide in-person events and team outings.
Lifestyle enhancement program.
Company equipment provided, with Windows and Mac options.
Annual performance reviews with opportunities for growth and career development.