Senior Marketing Analytics Manager

M-Files

1d•Remote

About The Position

M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance. Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries. At M-Files, our Guiding Principles unite us across diverse cultures and personalities: Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results. Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together. Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.

Requirements

5+ years in marketing or revenue analytics, ideally in B2B SaaS.
Strong Salesforce reporting skills, including campaign and lead source data.
Deep knowledge of GA4, Google Tag Manager, and ad platform conversion tracking.
Experience with HubSpot and a multi-touch attribution tool such as Dreamdata.
Strong SQL and Power BI skills (Microsoft Fabric a plus).
Working knowledge of SEO tools such as Semrush.
Solid experiment design and statistics skills.
The habit of checking numbers before you share them.
Clear communication, with the ability to explain complex findings simply.

Responsibilities

Own one cross-channel scorecard tied to Salesforce pipeline and revenue.
Make sure every lead and opportunity is tracked to the channel that drove it.
Manage GA4, Tag Manager, and Google Ads and LinkedIn conversion tracking.
Measure paid and organic search together, including SEO and AI search visibility.
Report funnel conversion from first visit to closed-won by channel, region and industry.
Validate multi-touch attribution in Dreamdata against real business results.
Design and analyze tests on ads, offers, landing pages and audiences.
Model the pipeline impact of budget decisions and recommend where to invest.
Lead regular performance reviews with marketing and sales leaders across North America, EMEA and the Nordics.