Manager, Lifecycle Marketing Analytics

PrizePicks•Atlanta, GA

2d•Remote

About The Position

PrizePicks is seeking a strategic, highly analytical Lifecycle Marketing Analytics Manager to lead measurement and performance insights across targeted and triggered lifecycle, CRM, and promotions efforts. The role oversees a team of analysts and serves as a strategic thought partner to Lifecycle, CRM, and Promotions leadership on promotional investment, experimentation, new customer conversion, retention, and cross-product adoption. The position’s insights will inform customer investment and the growth of lifecycle programs. The manager will lead analysts covering lifecycle, promotions, and CRM; own promotional and reinvestment measurement; and set experimentation standards. The role also measures and optimizes programs across onboarding, first-time deposit conversion, retention, and reactivation; supports cross-product adoption and cross-sell campaigns; and partners with CRM on campaign audience, eligibility, and trigger logic in Braze. It builds scalable analytics solutions and promotes adoption of AI tools, including LLMs, in analytics and lifecycle workflows. The role is open to qualified applicants anywhere in the U.S. PrizePicks prefers candidates based in Atlanta and will consider remote candidates. The typical salary range is $190,000 to $210,000, with actual pay depending on work location, skills, experience, and education. The application period is expected to remain open for 30 days, subject to adjustment. Applicants must be authorized to work for any U.S. employer; visa sponsorship is not available.

Requirements

At least 5 years of experience in lifecycle, CRM, retention, or growth analytics.
At least 1 year of experience managing analysts.
Proven experience measuring and optimizing promotional, incentive, or reinvestment spend.
Deep experience with experimentation, including A/B testing, holdout design, and power analysis.
Experience supporting targeted and triggered lifecycle programs at scale.
Experience partnering with CRM teams and platforms.
Hands-on experience applying AI tools, such as LLMs or coding assistants, to analytics workflows, and coaching others to adopt them.
Advanced SQL skills.
Excel skills.
Exceptional communication skills, including experience presenting to senior leadership.
Ability to influence cross-functional partners across Lifecycle, CRM, Promotions, Finance, and Product.
Must be authorized to work for any employer in the U.S.; the company cannot sponsor or take over sponsorship of an employment visa.

Nice To Haves

Tableau or a similar BI tool; Tableau is strongly preferred.
Python for statistical analysis, experimentation, or automation.
dbt or similar data transformation tools.
Braze experience; strongly preferred.
Experience with cross-product adoption or cross-sell strategy.
Experience in daily fantasy, gaming, or another app-based B2C business.

Responsibilities

Lead a team of data analysts covering lifecycle, promotions, and CRM.
Deliver clear, data-driven insights and recommendations to senior leadership.
Own measurement of promotional and reinvestment spend, including incrementality, ROI, and offer optimization.
Set experimentation standards for lifecycle and CRM, including hypothesis development, test design, power analysis, and holdout strategy.
Measure and optimize lifecycle programs across onboarding, first-time deposit conversion, retention, and reactivation.
Develop targeting, pricing, and measurement strategies for cross-product adoption and cross-sell campaigns.
Partner with the CRM team to define campaign audience, eligibility, and trigger logic in Braze.
Build scalable analytics solutions, such as automated test readouts, always-on holdouts, and audience pipelines, to support lifecycle operations.
Drive adoption of AI tools across the team, integrating LLMs into analytics and lifecycle workflows to increase throughput and scale.
Balance hands-on analytical work with team leadership and influence cross-functional partners.

Benefits

Company-subsidized medical, dental, and vision plans.
401(k) plan with company match.
Annual bonus.
Flexible PTO, with two weeks strongly encouraged.
Generous paid leave programs, including 16-week paid parental leave and disability benefits.
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked.
Company-wide in-person events and team outings.
Lifestyle enhancement program.
Company equipment provided, with Windows and Mac options.
Annual performance reviews with opportunities for growth and career development.