Sr Manager, Brand Marketing Analytics

Crocs, Inc.•Westminster, CO

11d•$130,000 - $140,000•Hybrid

About The Position

Crocs, Inc. is seeking a Sr Manager, Brand Marketing Analytics to build and own the marketing measurement and analytics capability for the Crocs brand across Global and Tier 1 markets. Reporting to the Director of Brand Marketing Strategy, this role owns brand tracking, activation assessment, and go-to-market analytics, turning data into strategic action. The position partners with Regional and Channel Marketing, Demand Planning, Corporate Consumer Insights, and other cross-functional teams to connect marketing investment to business results and promote AI-enabled tools and modern analytics practices. The role leads marketing data insight systems and measurement infrastructure, including a new brand impact tracking portal built with third-party partners. It identifies trends, opportunities, and risks; measures media efficiency, campaign ROI, and brand impact; and translates findings into recommendations for leadership. It also develops dashboards, reporting cadences, self-service tools, executive presentations, and recurring performance reviews to support informed decisions on investment, portfolio, and go-to-market strategy. The role continuously improves measurement methods, data accuracy, and analytics guidelines. The position is aligned to the Collaborator work persona, with an in-office schedule of four days per week. It is eligible for a company incentive program and company benefits.

Requirements

Bachelor's degree in marketing, business, statistics, data science, or a related field, or equivalent years of relevant and related experience.
At least 7 years of experience in marketing analytics, marketing measurement, or marketing insights.
Proficiency with visualization tools such as Tableau, Power BI, or similar.
Deep experience with brand tracking, media measurement, campaign analytics, and test-and-learn frameworks such as A/B testing, incremental studies, and marketing mix modeling.
Ability to translate sophisticated, multi-market data into clear insights and strategic recommendations that influence senior leaders and cross-functional partners.
Experience leading third-party research and analytics vendors, ensuring sound methodologies, high data quality, and timely delivery of actionable outputs.
Self-starter with a bias for action who takes ownership, advances work, and navigates ambiguity in a fast-paced, global environment.
Strong collaboration and communication skills, with the ability to partner across marketing, demand planning, market research, and commercial teams.

Nice To Haves

Experience in a consumer brand, retail, or footwear environment.
Expertise with AI-enabled analytics tools and platforms, such as generative AI for insights, machine learning for predictive modeling, or AI-powered dashboards.

Responsibilities

Own and improve marketing data insights, including brand efficiency monitoring, activation measurement, and campaign performance analysis.
Use insights to inform long-term brand strategy and in-season go-to-market decisions across worldwide and top-tier markets.
Lead setup and ongoing management of a brand impact tracking portal with third-party partners, establishing measurement infrastructure that connects marketing activity with brand health and business outcomes.
Identify trends, opportunities, and risks in marketing data, including media mix efficiency, campaign ROI, and benchmarking, and provide actionable leadership recommendations.
Collaborate with Demand Planning, Corporate Consumer Insights, and other measurement teams to integrate marketing performance data into enterprise planning and decisions.
Measure brand activations and support go-to-market strategy using experimentation, including A/B testing and market experiments, to optimize marketing spend and creative efficiency.
Promote adoption of AI-enabled tools and modern analytics platforms to improve collection, analysis, visualization, and use of marketing impact data.
Serve as the central contact for marketing analytics and performance reporting; build dashboards, reporting cadences, and self-service tools for brand marketing teams.
Develop executive-ready dashboards, scorecards, and presentations that translate complex performance data into concise narratives, business implications, and recommended actions.
Influence senior executives and cross-functional leaders by contextualizing analytics within enterprise priorities, challenging assumptions constructively, and building alignment around investment, portfolio, and go-to-market decisions.
Lead recurring executive performance reviews and ad hoc decision forums, communicating tradeoffs and risks and translating insights into accountable next steps.
Continuously improve measurement methodologies, data accuracy, and analytics guidelines.