Sr. Manager, Brand Marketing

Interstate Batteries • Dallas, TX

2d

About The Position

The Senior Manager, Brand Marketing is the key brand management lead for Interstate Batteries. This role leads brand strategy development, drives the brand planning process, and manages media campaigns from creative development through execution. It protects and builds brand equity by aligning initiatives with Interstate Batteries’ mission, purpose, and values, and by using consumer insights and analytics to guide relationships with current and untapped audiences.

The role partners with the VP of Marketing, insights and analytics teams, and agency partners to develop the master brand strategy and annual strategic plans. It leads integrated media and marketing programs, manages agency relationships and the marketing budget, and works across functions to bring projects to life. The position also leads 3–5 direct reports, assembles cross-functional project teams, and reports program results and initiative outcomes to marketing leadership.

The position is based in an office environment and involves travel of up to 25%. Interstate Batteries states that it provides equal employment opportunities and prohibits unlawful discrimination in accordance with applicable laws.

Requirements

• At least 5 years of marketing experience, including at least 3 years concentrated in brand management.
• Strong leadership skills, including the ability to influence senior leaders across the enterprise and guide team members toward goals.
• Strong people-management and direct-report experience.
• Strong analytical skills and the ability to connect data to insights and strategies to develop a plan.
• Innovative mindset and strong creative problem-solving skills.
• Ability to navigate complex challenges while establishing and attaining high standards for self and team.
• Excellent communication skills, including the ability to build consensus in a matrix organization and communicate clearly and concisely.
• Strong teamwork skills and exceptional group-facilitation skills.
• Strong planning and organizing skills, including the ability to manage multiple major projects simultaneously.
• Experience leading and facilitating teams and project efforts.
• Bachelor’s degree.
• Ability to travel up to 25%.

Nice To Haves

• Brand management experience in consumer packaged goods (CPG) or retail.
• MBA.

Responsibilities

• Act as a guardian of the Interstate Batteries brand, ensuring initiatives support the company’s mission, purpose, and values and build brand equity.
• Use consumer insights and analytics to establish and maintain appropriate relationships with current and untapped audiences.
• Quantify ongoing brand equity and manage the roadmap for activating an evolved brand positioning for long-term growth.
• Support the development of brand guidelines and ensure they are applied throughout the organization.
• Partner with insights and analytics teams and agency partners to lead brand strategy development and the annual strategic plan, identifying opportunities and problems to solve for the master brand and key business units.
• Drive integration among internal and external stakeholders and agency partners.
• Implement an integrated media strategy that reaches key target audiences effectively and efficiently, and ensure agency integration around brand-building opportunities.
• Lead 3–5 direct reports using the Interstate Batteries performance management process.
• Manage the marketing budget and ensure projects are completed within budget and deadlines.
• Partner with the VP of Marketing and agency partners to lead annual strategic planning for the master brand.
• Build and execute integrated marketing programs, including programming around the company’s partnership with Joe Gibbs Racing.
• Partner with Insights to analyze data and conduct research as needed to support and refine brand programs and platforms.
• Collaborate with internal and external stakeholders to bring marketing and media programs to life.
• Consult on brand communications across departments.
• Serve as a contact for internal and external agency partners and monitor agency or individual contract activities.
• Prepare summaries, wrap-ups, measurement, and analysis reports on brand programs and platforms for the marketing leadership team as directed.
• Assemble cross-functional project teams to meet or exceed deadlines and project objectives.
• Provide strategic project updates to the VP of Marketing and marketing leadership, and measure initiative outcomes against objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior