Sr. Manager, Global Brand Marketing

kate spade new york•New York, NY

1d•$90,000 - $140,000•Hybrid

About The Position

The Senior Manager, Global Brand Marketing will help shape and bring to life Coach’s global brand campaigns and platforms, strengthening the brand’s cultural relevance, deepening emotional connections with consumers, and building long-term brand equity. Working across brand strategy, consumer insight, creative development, and cultural intelligence, the role translates emerging consumer behaviors and cultural shifts into brand strategies, creative ideas, and integrated campaigns that resonate with the next generation of consumers. The position contributes to global campaign narratives, editorial marketing priorities, and connected campaign ecosystems, extending ideas beyond traditional advertising to create cultural impact. It combines strategic thinking, creative judgment, and executional leadership, including managing campaigns from briefing and concept development through execution and launch; partnering with creative teams, agencies, insights, and regional teams; and coordinating activation across consumer touchpoints. The Senior Manager also leads cross-functional workstreams, monitors campaign performance and market feedback, presents recommendations to senior leadership, and acts as a steward of the Coach brand.

Requirements

7–10 years of experience in global brand marketing, brand strategy, integrated marketing, campaign development, or strategic planning.
Demonstrated experience contributing to global brand strategies and developing integrated marketing campaigns that balance a cohesive brand vision with regional and local market needs.
Proven track record managing integrated campaigns from strategic development through execution and delivering measurable brand and business impact.
Strong strategic thinking and creative judgment, including the ability to synthesize complex information, uncover consumer insights, and translate them into strategies, recommendations, and creative opportunities.
Creative taste and storytelling instincts, with the ability to evaluate and strengthen distinctive, emotionally resonant, culturally relevant, and brand-authentic ideas.
Ability to identify opportunities to extend campaign ideas through partnerships, creators, cultural collaborators, experiences, and emerging platforms.
Strong understanding of Gen Z and evolving consumer behaviors, and curiosity about culture, fashion, entertainment, music, and emerging trends.
Experience collaborating with cross-functional teams and creative agencies, influencing stakeholders, constructively challenging thinking, and driving alignment without direct authority.
Exceptional organizational and project leadership skills, including independently managing complex workstreams, anticipating challenges, and delivering against competing priorities and deadlines.
Excellent written, verbal, and presentation skills, including the ability to develop strategic narratives and present recommendations to senior stakeholders.
High standards for strategic, creative, and operational excellence, attention to detail, and commitment to high-quality work.
Comfort operating in ambiguity, with curiosity, initiative, sound judgment, and the ability to establish clarity and identify solutions.
Proficiency in Microsoft PowerPoint, Excel, Word, and related collaboration tools.

Nice To Haves

Meaningful exposure to Asia and understanding of regional consumer behaviors and cultural nuances.
Experience managing or mentoring junior team members.

Responsibilities

Support the development and evolution of Coach’s global brand strategies and platforms, reinforcing brand positioning, cultural relevance, and connection with the next generation of consumers.
Identify emerging consumer behaviors, cultural shifts, and market trends, translating insights into strategic recommendations and creative opportunities.
Bring fresh perspectives and innovative thinking to strengthen Coach’s role in culture and differentiate the brand in the luxury category.
Partner with Consumer Insights and regional teams to identify consumer insights and opportunities that inform global campaign development.
Manage global brand campaigns from strategic briefing and concept development through creative execution and launch.
Partner with Creative teams and external agencies to develop campaign narratives and creative ideas; provide constructive feedback that strengthens quality, distinctiveness, and emotional resonance.
Identify opportunities to create work that earns attention, inspires participation, and drives cultural conversation.
Develop integrated campaign ecosystems that bring brand ideas to life across multiple consumer touchpoints.
Research and recommend brand partners, creators, organizations, talent, and cultural collaborators to elevate campaigns and expand cultural reach.
Collaborate with Media, Talent, PR, Influencer, Retail, Digital, and regional teams to develop connected activation strategies.
Extend campaign momentum beyond launch through content, partnerships, cultural moments, and consumer experiences.
Lead cross-functional campaign workstreams and align stakeholders on objectives, creative deliverables, timelines, and milestones.
Partner with regional and local marketing teams to ensure global campaigns are culturally relevant while maintaining a cohesive global brand narrative.
Monitor campaign performance and market feedback, identifying learnings and opportunities to optimize future initiatives.
Build relationships across Creative, Consumer Insights, Media, Talent, Product, Retail, and regional marketing teams to support collaboration and decision-making.
Bring forward strategic recommendations and identify opportunities to strengthen campaign impact.
Synthesize complex information and cross-functional inputs into insights, recommendations, and presentations for senior leadership.
Own assigned initiatives, anticipate challenges, solve problems, and drive workstreams forward.
Ensure marketing initiatives reinforce Coach’s positioning, creative standards, and relevance with the next generation of consumers.