Sr. Manager, Brand Marketing

Interstate Batteries•Dallas, TX

19h•Onsite

About The Position

The Senior Manager, Brand Marketing, is the key brand management lead for Interstate Batteries. This role leads brand strategy development, drives the brand planning process, and oversees media campaigns from creative development through execution. The position manages 3–5 direct reports and partners with the VP of Marketing, the insights and analytics team, internal stakeholders, and agency partners to build and activate the master brand strategy. It also manages the marketing budget, agency relationships, and cross-functional projects, and reports initiative outcomes to marketing leadership. The position is based in an office environment and requires travel up to 25%.

Requirements

At least 5 years of marketing experience, including at least 3 years concentrated in brand management.
Strong leadership skills, including the ability to influence senior leaders across the enterprise and guide team members toward goals.
Strong people-management and direct-report experience.
Strong analytical skills and the ability to translate data into insights and strategies and develop a plan.
Innovative mindset and strong creative problem-solving skills.
Ability to navigate complex challenges while establishing and attaining high standards for self and team.
Excellent communication skills, including the ability to build consensus in a matrix organization and communicate clearly and concisely.
Strong teamwork skills and exceptional group facilitation skills.
Strong planning and organizing skills, including the ability to manage major projects simultaneously.
Experience leading and facilitating teams and project efforts.
Bachelor’s degree.

Nice To Haves

Brand management experience in consumer packaged goods (CPG) or retail.
MBA.

Responsibilities

Act as a guardian of the Interstate Batteries brand, ensuring initiatives support the company’s mission, purpose, and values and build brand equity.
Use consumer insights and analytics to establish and maintain appropriate relationships with current and untapped audiences.
Measure ongoing brand equity and manage the roadmap for activating an evolved brand positioning for long-term growth.
Support development of brand guidelines and ensure their application throughout the organization.
Lead brand strategy development and the annual strategic plan with insights, analytics, and agency partners; identify opportunities and problems to solve for the master brand and key business units.
Drive integration among internal and external stakeholders and agency partners.
Implement an integrated media strategy that delivers effectiveness and efficiency while reaching key target audiences.
Ensure agency partner integration on brand-building opportunities.
Lead and develop 3–5 direct reports using the company’s performance management process.
Partner with the VP of Marketing and agency partners on annual strategic planning for the master brand strategy.
Build and execute integrated marketing programs, including programming around the company’s partnership with Joe Gibbs Racing.
Partner with Insights to analyze data and conduct research to support and refine brand programs and platforms.
Collaborate cross-functionally with internal and external partners to deliver marketing and media programs.
Consult on brand communications across departments and within departments.
Serve as a contact for internal and external agency partners and monitor agency or individual contract activities.
Prepare summaries, wrap-ups, and measurement and analysis reports on brand programs and platforms for the marketing leadership team as directed.
Assemble cross-functional project teams to meet or exceed deadlines and project objectives.
Provide regular strategic project updates to the VP of Marketing and Marketing Leadership, and measure initiative outcomes against objectives.
Manage the marketing budget and ensure projects are completed within budget and deadlines.