Sr Brand Manager Marketing

The Hershey Company • Lower Swatara Township, PA

1d • $156,808 - $195,100 • Hybrid

About The Position

The Senior Brand Manager, Salty Demand Creation Strategy (DCS) & Innovation leads the Cheese Snacks and Puffs portfolio growth strategy and innovation pipeline to drive long-term brand and business performance. The role develops consumer-grounded strategies by identifying emerging consumer trends, unmet needs, competitive dynamics, and whitespace opportunities across the snacking landscape.

This senior marketing leader guides enterprise-impacting initiatives from discovery and ideation through commercialization, working with cross-functional teams to deliver measurable business results. The position advises stakeholders across the organization, using consumer insights, market intelligence, and analytics to shape brand strategy, innovation roadmaps, and future growth opportunities while helping build marketing capability across the Salty portfolio.

Requirements

• At least 7 years of progressive experience in Brand Management, Marketing, Innovation, Strategy, Consumer Insights, or related business functions.
• Experience developing and executing growth strategies, innovation pipelines, and brand-building initiatives.
• Experience leading innovation projects from ideation through commercialization.
• Experience using consumer insights, syndicated data, and market intelligence to inform business decisions.
• Experience leading teams and influencing senior stakeholders across multiple functions.
• Strong strategic thinking and growth strategy development capabilities.
• Deep understanding of consumer insights, innovation, and brand-building principles.
• Advanced analytical and problem-solving skills.
• Ability to translate insights into actionable business recommendations.
• Strong cross-functional leadership and stakeholder management skills.
• Exceptional communication, storytelling, and presentation capabilities.
• Ability to influence senior leadership and drive alignment across complex organizations.
• Experience managing multiple priorities and delivering results in a fast-paced environment.
• Passion for consumer-focused innovation and long-term value creation.
• Bachelor's degree in Marketing, Business Administration, Consumer Insights, Communications, Economics, or a related field.

Nice To Haves

• Consumer Packaged Goods (CPG) experience is strongly preferred.
• Salty snacking category experience is a plus.
• MBA or another relevant advanced degree.

Responsibilities

• Lead development of consumer-grounded growth strategies for the Cheese Snacks and Puffs portfolio.
• Identify and prioritize whitespace opportunities by analyzing consumer behavior, category trends, competitive activity, and retail dynamics.
• Develop integrated growth plans aligned with consumer needs, brand objectives, and business priorities.
• Influence strategic decisions through data-driven recommendations and business case development.
• Lead innovation initiatives from discovery and concept development through commercialization.
• Build and manage innovation pipelines that support long-term brand growth.
• Partner with cross-functional teams to evaluate, develop, and execute new product and growth opportunities.
• Ensure innovation initiatives align with brand strategy and business objectives.
• Use consumer insights, syndicated data, market intelligence, and competitive analysis to identify growth opportunities.
• Monitor consumer, retail, category, and marketplace trends to inform future strategies.
• Translate research and analytics into actionable recommendations and innovation roadmaps.
• Champion consumer-centric thinking and ideation across the Salty DCS organization.
• Partner with Insights, R&D, Supply Chain, Commercial, Finance, and external partners to develop and execute strategic initiatives.
• Lead complex cross-functional workstreams requiring alignment across multiple functions.
• Develop and present strategic opportunities, business cases, and investment recommendations to senior leadership.
• Influence stakeholders and drive alignment around enterprise priorities and growth opportunities.
• Lead, coach, and develop marketing talent.
• Foster a culture of innovation, collaboration, accountability, and continuous improvement.
• Provide guidance on brand strategy, innovation processes, and consumer-centric marketing.
• Support broader capability development across the Salty Demand Creation Strategy organization.

Benefits

• Medical, dental, and vision coverage.
• Wellness programs supporting physical and mental health.
• Competitive pay and annual incentive opportunities.
• 401(k) with company match.
• Paid time off and company holidays.
• Flexible ways of working where applicable.
• Career development programs and learning opportunities.
• Internal mobility.
• Performance-based incentives and a comprehensive benefits package supporting physical, mental, and financial well-being, as applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior