Sr Manager, Brand Marketing Analytic

Crocs, Inc.•Westminster, CO

1d•$130,000 - $140,000•Hybrid

About The Position

We are seeking a Sr Manager, Brand Marketing Analytics to build and own the marketing measurement and analytics capability for the Crocs brand across Global and Tier 1 markets. Reporting into the Director of Brand Marketing Strategy, you'll be at the center of how we understand marketing impact. This involves owning brand tracking, assessment of activation efforts, and go-to-market analytics that turn data into clear, strategic action. You'll partner closely with Regional & Channel Marketing, Demand Planning, Corporate Consumer Insights, and cross-functional teams to connect marketing investment to business results, while encouraging AI-enabled tools and modern analytics practices.

Requirements

Bachelor's degree in marketing, business, statistics, data science, or a related field — or equivalent years of relevant and related experience
At least 7+ years of experience in marketing analytics, marketing measurement, or marketing insights, preferably within a consumer brand, retail, or footwear environment
Proven expertise with AI-enabled analytics tools and platforms (e.g., generative AI for insights, machine learning for predictive modeling, AI-powered dashboards) alongside proficiency in visualization tools such as Tableau, Power BI, or similar
Deep experience with brand tracking, media measurement, campaign analytics, and test-and-learn frameworks (A/B testing, incremental studies, marketing mix modeling)
Strong ability to transform sophisticated, multi-market data into clear, compelling insights and strategic recommendations that influence senior leaders and cross-functional partners
Experience leading 3rd-party research and analytics vendors — ensuring strong methodologies, high data quality, and timely delivery of actionable outputs
Self-starter with a bias for action — takes ownership, moves work forward, and navigates ambiguity with confidence in a fast-paced, global environment
Strong collaborator and communicator who can partner successfully across marketing, demand planning, market research, and commercial teams to embed analytics into everyday decision-making

Responsibilities

Own and improve the ecosystem for marketing data insights, including brand efficiency monitoring, activation measurement, and campaign performance analysis
Using insights to share long-term brand strategy and in-season go-to-market decisions throughout worldwide and top-tier markets.
Lead the setup and ongoing management of a new brand impact tracking portal with 3rd-party partners, establishing the measurement infrastructure that connects marketing activities to brand health and business outcomes
Proactively surface trends, opportunities, and risks through marketing data — including media mix efficiency, campaign return on investment, and driven benchmarking — translating findings into clear, actionable recommendations for leadership
Serve as a key collaborator and trusted analytics partner to demand planning, corporate consumer insights, and other metric measurement functions, embedding marketing performance data into enterprise-wide planning and decision-making
Support go-to-market strategy through meticulous measurement of all brand activations, including experimentation methods (A/B testing, market experiments) that optimize marketing spend and creative efficiency
Foster the use of AI-enabled tools and modern analytics platforms to continuously improve how marketing impact is collected, analyzed, visualized, and activated across the organization
Serve as the central point of contact for marketing analytics and performance reporting, building dashboards, reporting cadences, and self-service tools that drive adoption, transparency, and data-driven decision-making across brand marketing teams
Develop and deliver executive-ready dashboards, scorecards, and presentations that synthesize complex marketing performance data into concise narratives, business implications, and recommended actions for executive leadership
Influence senior executives and cross-functional leaders by framing analytics in the context of enterprise priorities, constructively challenging assumptions, and building alignment around investment, portfolio, and go-to-market decisions
Lead recurring executive performance reviews and ad hoc decision forums, anticipating leadership questions, clearly communicating tradeoffs and risks, and translating dashboard insights into accountable next steps
Drive continuous improvement in measurement methodologies, data accuracy, and analytics guidelines — ensuring the marketing analytics function evolves alongside the brand's global growth ambitions