Brand Marketing Consultant Sr

International Motors, LLC•Lisle, IL

About The Position

Evaluates business opportunities to define and optimize the product portfolio by analyzing targeted markets, market trends, new technology, customer business issues, and the competitive environment. Applies broad knowledge of company products and services and in-depth analysis of market position to create and expand product and solution alternatives. Works closely with product development to create products and validates early product definitions with customers. Uses technical expertise and extensive industry experience to formulate product strategies and identify new product opportunities. Develops project plans designed to address customer needs and/or expand market share. The position is both strategic and technical and requires extensive industry experience. The posting is for contractor conversion purposes.

Requirements

Bachelor's degree and at least 5 years of marketing experience, or a master's degree and at least 3 years of marketing experience, or at least 8 years of marketing experience.
At least 1 year of lead experience.
Extensive industry experience, as the position is both strategic and technical in nature.
For qualified candidates who are not current employees: unrestricted legal authorization to work in the United States; employment-related work sponsorship is not anticipated.

Responsibilities

Evaluate business opportunities and define and optimize the product portfolio.
Analyze targeted markets, market trends, new technology, customer business issues, competitive conditions, and the company’s market position.
Create and expand the portfolio of products and solution alternatives.
Work with product development to create products and validate early product definitions with customers.
Formulate product strategies and identify new product opportunities.
Develop project plans to address customer needs and/or expand market share.