Sr. Marketing Consultant

LPL Financial•Fort Mill, SC

2d•$76,838 - $128,132

About The Position

LPL’s Liquidity & Succession is looking for an experienced Senior Marketing Consultant who is confident in being client-facing and is flexible in an ever-changing environment. We value team players who can also think independently and enjoys autonomy. The ideal candidate has strong experience in digital marketing as well as traditional marketing tactics. In this position, you will be in an agency-style setting where you will be acting as the Senior Marketing Consultant(partner) for several high-profile financial advisor brands. You will combine your knowledge of marketing strategy and account management with digital and traditional marketing best practices to include website, blogging, email, and social media campaigns, as well as print, mail, and events to create and execute the marketing strategy for the advisor practices.

Requirements

5-7+ years experience in traditional and digital marketing
Understanding of e-commerce, social media advertising, PPC, SEO, SEM & AEO
Knowledge of CRM, inbound marketing tools, and web management
Understanding of offset and digital print
Excellent written and verbal communication skills
Excellent project management and organizational skills

Nice To Haves

Bachelor’s degree in marketing, communication, or related field
Experience in event planning and webinars is a plus
Working knowledge of web design principles, best practices, and content management platforms
Ability to develop and execute sales and marketing strategies
Understanding of digital marketing tools like Google Analytics, Google Ads, & AdvisorStream
Financial services experience is a plus

Responsibilities

The Senior Marketing Consultant (SMC) 's primary role is to be the marketing relationship manager and the advisor firm's marketing strategist. SMCs are client-facing project managers and task executors. They are responsible for all communications, including hosting bi-weekly advisor calls.
Curate and implement digital marketing editorial calendars for each advisor’s blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor's overarching goals.
Create traditional advertisements such as print, billboard and radio, negotiating rates with publication companies.
Implement prospect engagement, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
Learn and produce each advisor’s marketing plan based on advisor preferences, working with LPL’s current tools to integrate the overarching plan.
Schedule and host regular weekly or bi-weekly discussions with the advisors.
Work with internal and external parties to maintain the advisor’s brand (logo, design treatment, etc.), website, and blog.
Collaborate with the advisor’s office staff to ensure cohesive messaging and communications while providing coaching with events and seminars.
Collaborate with compliance to ensure content, brand, and messaging comply with SEC, LPL policy, and FINRA rules.
Collaborate with fellow marketing consultants to provide feedback and program enhancements from the advisors and deliver the best results for your advisor brands.