Sr Manager, Brand Marketing- Nesquik

Nestle Operational Services Worldwide SA•Arlington, VA

2d•$164,000 - $203,000•Hybrid

About The Position

As the Senior Manager, Product Experience (PX), Nesquik + Beverage Brands, this leader is responsible for how the brand is experienced through innovation, product, and packaging. The role uses holistic consumer, category, customer, and competitive understanding to lead innovation and renovation initiatives, product and packaging superiority efforts, and launch execution. In close partnership with Consumer Experience and cross-functional teams, the position brings brand experience, product performance, and business objectives together to deliver consumer impact and sustainable growth. The role champions product strategy for a portfolio anchored by Nesquik and other beverage brands, accelerating growth through strong brand fundamentals, superior product and packaging experiences, breakthrough innovation and renovation pipelines, and leadership of key business routines. It also leads and develops team members, fostering an inclusive, high-performing culture.

Requirements

University degree (BA/BS) in Marketing or a related business field.
At least 10 years of work experience in brand or product management, marketing, or a related field.
In-depth knowledge of brand-building management principles and practices.
Strong negotiation, agency management, and relationship-building skills.
Strong research and strategic analysis skills.
Ability to lead cross-functional teams, influence stakeholders, and manage agency partners.
Strong problem-solving and decision-making skills, including translating ambiguity into clear recommendations and action plans.
Excellent verbal and written communication and interpersonal skills.
Strong financial acumen and understanding of risk-return calculations for business decisions.
Ability to manage multiple priorities, lead projects independently, and deliver results in a fast-paced environment.
Proficiency in Microsoft Office applications.
Proven track record developing and executing brand strategy.
Ability and initiative to drive cross-functional teams toward collective brand goals.
Experience using data, research, and trends to generate insights and understand consumer behavior.
Demonstrated problem-solving and analytical capabilities, including developing creative or non-traditional solutions for challenging, undefined problems.

Nice To Haves

MBA.
Knowledge of IRI or Nielsen.

Responsibilities

Partner with Insights to develop and apply consumer and shopper insights for innovation, renovation, product experience, and in-market execution.
Work with Consumer Experience to translate consumer, category, and customer understanding into product, packaging, claims, naming, and commercialization outputs.
Set strategic direction for brand and product innovation and renovation opportunities based on consumer needs, competitive dynamics, and growth potential.
Synthesize innovation dynamics and market performance to inform business reviews, forecasting, product improvements, and portfolio strategy.
Lead delivery of the three-year innovation and renovation pipeline, from front-end innovation and scoping through concept development, commercialization, and market readiness.
Own product strategy and define requirements for innovation concepts, claims, naming, packaging, and commercialization deliverables.
Monitor pipeline performance, forecast assumptions, and launch learnings; identify opportunities to optimize, scale, fix, or replace initiatives.
Lead launch readiness, including commercial selling materials, launch tools, product-related eContent, customer execution plans, and relaunch or product-change materials.
Lead product, formulation, and packaging renovation initiatives to improve superiority, design-to-value, consumer experience, and brand competitiveness.
Develop and execute product and packaging experience initiatives aligned with brand strategy.
Own renovation strategies for existing products, including quality, formulation, packaging, and pack experience changes.
Lead packaging design execution, visual identity application, product claims, and production delivery in partnership with cross-functional teams.
Partner with Legal, Regulatory, R&D, Supply Chain, and Brand teams on claims, compliance, feasibility, product truth standards, and execution readiness.
Set the strategic approach to price value based on consumer, category, and customer insights.
Guide integration of innovation and renovation into shopper plans, retailer media, and customer-facing activation priorities.
Own digital shelf execution strategy, including product detail page content, product information, product storytelling, digital assets, and content quality across eCommerce platforms.
Support monthly business reviews, enterprise forecasting, and annual planning by preparing innovation inputs, new-item updates, and recommendations.
Translate product and consumer research into recommendations for business reviews, forecasting, portfolio decisions, and product experience priorities.
Prepare marketing forecast inputs, including consumption data, new-item assumptions, performance updates, and business changes.
Lead tracking and reporting of brand performance, innovation priorities, and key initiatives, communicating trends, risks, and opportunities.
Lead development of the Brand Situation Analysis, Brand Plan, and MBS inputs in partnership with other functions.
Set clear expectations, model desired behaviors, and foster an inclusive, high-performing team culture.
Motivate and inspire the team to exceed performance targets; provide regular performance feedback and training.
Develop team members through coaching and development plans, and participate in recruitment and selection while promoting workforce diversity.
Foster the sharing of best practices.