Senior Analyst, Digital Analytics-MS NOW

Versant•New York, NY

12d•Hybrid

About The Position

MS NOW is seeking a strategic and motivated Senior Analyst to join its Digital Platform Analytics team. The role uses audience and subscriber data to uncover insights across the customer lifecycle, from acquisition and engagement through retention and churn. The Senior Analyst partners with Editorial, Product, Marketing, Engineering, and business teams to turn complex data into actionable recommendations that inform audience development, product initiatives, editorial strategy, and business growth. The position involves analyzing digital and subscription performance, developing measurement frameworks, building reporting and dashboards, supporting experimentation, and helping advance audience segmentation and predictive capabilities. It also requires working with large, complex datasets and communicating findings clearly to audiences ranging from team stakeholders to senior leadership. The position is hybrid, generally requiring at least three days per week in the NYC office.

Requirements

At least 3 years of experience in digital analytics, product analytics, audience insights, or a related field.
SQL skills and experience working with large, complex datasets.
Proficiency in Excel and experience building analytical models and conducting detailed quantitative analysis.
Strong analytical and problem-solving skills, including the ability to turn ambiguous business questions into structured analysis and actionable recommendations.
Strong communication skills and the ability to influence stakeholders and translate complex data into compelling narratives.

Nice To Haves

Experience in a direct-to-consumer, subscription, or digital media business.
Experience with tools such as Databricks, Snowflake, Adobe Analytics, Google Analytics, Amplitude, Tableau, Looker, Omni, and experimentation platforms.

Responsibilities

Conduct deep-dive and exploratory analyses using SQL and other analytics tools to identify trends, opportunities, and drivers of audience and subscriber behavior, and translate findings into recommendations.
Monitor and analyze subscription and digital performance metrics, including acquisition, engagement, content consumption, retention, audience exposure, and video performance.
Identify high-performing content formats and topics, audience behaviors, and emerging patterns.
Partner with Editorial, Product, Marketing, Engineering, and business stakeholders to define KPIs, measurement frameworks, and analytical requirements, and support consistent and accurate measurement across MS NOW’s digital products.
Build, maintain, and evolve dashboards and recurring reports that help stakeholders understand business and audience performance and support data democratization and governance.
Partner with experimentation leads and Product teams to develop data-driven hypotheses, establish measurement plans, analyze experiment results, and make product recommendations.
Partner with Data Engineering, Data Science, and Product teams to develop and refine audience segmentation and predictive capabilities, including propensity and personalization models.
Work with large, complex datasets and data lake environments to combine data sources and analyze user behavior and business performance.
Communicate analytical findings and recommendations through clear narratives tailored to audiences including senior leadership.