Digital Marketing Lead

Codal • Chicago, IL

8h • Hybrid

About The Position

Codal is hiring a hands-on Digital Marketing Lead to own demand generation across paid, organic and AI search, directories, partners, email and social. The role owns pipeline contribution from digital channels, defines channel budgets and targets, establishes the operating cadence, and reports lead volume, cost per qualified lead and pipeline influence to leadership. The Lead partners with Sales to define qualified leads, implement scoring and routing in HubSpot, and hand qualified leads to SDRs with the context needed to convert them.

The Lead directs Codal’s GEO, AIEO and SEO specialists and sets the strategy for the company’s visibility in ChatGPT, Perplexity, Google AI Overviews and traditional search. The role also runs technical and content programs, including entity and schema work, citation and source building, answer-engine content, and measurement of AI-driven visibility. This is a builder role: the Lead is expected to remain hands-on with campaign briefs, campaigns, analytics, funnel optimization and marketing tools.

The Lead hires, onboards and manages a digital marketing team across paid, SEO, GEO, email and marketing operations, along with agency and contractor partners. They build the team’s systems and workflows, coach hands-on marketers, and work across Sales, practice and industry leadership, content, events and partner marketing to turn go-to-market priorities into coordinated campaigns.

The role is based on a hybrid schedule from Codal’s Chicago headquarters, with three days per week required. The stated base salary range is $120,000 to $160,000 per year, depending on experience and qualifications.

Requirements

• 10+ years of experience in B2B digital marketing, including at least 3 years leading demand generation and managing a team.
• Experience at a consulting, agency or professional services firm during a period of growth, helping build the marketing function and scale pipeline.
• Deep, current, hands-on experience in AI search, including GEO, AIEO and how LLM-based engines select and cite sources, as well as a strong technical, content and off-page SEO foundation.
• Proven ownership of paid search and paid social budgets with clear cost-per-qualified-lead and pipeline results.
• Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including lead scoring, routing and reporting.
• Fluency in analytics and attribution tools such as GA4, Search Console and Looker Studio or similar, and the ability to build dashboards.
• Experience designing marketing-to-SDR handoffs and working day to day with sales leadership.
• Track record of hiring and developing marketers and managing agencies and contractors.
• Strong writing and briefing skills, including the ability to draft ads, landing pages and nurture emails.

Nice To Haves

• Marketing experience in enterprise ecommerce, digital transformation or AI services.
• Experience with partner and co-marketing programs, including partner directories and marketplace listings.
• Experience with ABM programs targeting named enterprise accounts.
• Experience using AI tools to accelerate content production, research and campaign operations.

Responsibilities

• Own pipeline contribution from paid search and social, organic search, AI search, directories and review sites, partner co-marketing, email and social.
• Set channel budgets and targets, establish the monthly operating cadence, and report lead volume, cost per qualified lead and pipeline influence to leadership.
• Work with Sales to define qualified leads, build lead scoring and routing in HubSpot, and hand qualified leads to SDRs in each sales pod with conversion context.
• Lead the GEO, AIEO and SEO team and set strategy for Codal’s visibility in AI search engines and traditional search.
• Run technical and content programs, including entity and schema work, citation and source building, answer-engine content, and measurement of AI-driven visibility.
• Test AI search and marketing tools hands-on before rolling them out to the team.
• Hire, onboard and manage the digital marketing team across paid, SEO, GEO, email and marketing operations, including agency and contractor partners.
• Build campaign briefs, content and landing page workflows, attribution processes, dashboards and quality assurance systems.
• Coach hands-on team members and set the bar by doing the work alongside them.
• Partner with sales leadership on go-to-market priorities by industry and practice area and turn those priorities into campaigns.
• Work with practice and industry leads to provide channels and execution for their messages.
• Coordinate with content, events and partner marketing teams so campaigns operate as a unified program.

Benefits

• Medical, dental and vision insurance.
• 401(k) plan.
• Generous paid time off and company holidays.
• Budget for tools, training and conferences, with a focus on AI and search.
• Direct line to the leadership team and the mandate to build the function your way.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed