Lead Digital Marketing Specialist

Schweitzer Engineering Laboratories • Pullman, WA

2d • Onsite

About The Position

SEL is seeking a Lead Digital Marketing Specialist to develop, launch, and optimize digital advertising campaigns across multiple program and product areas. The specialist works with marketing program managers to create ads aligned with campaign goals and owns ad strategy, production, and maintenance across platforms including Google, LinkedIn, and Meta. The role also represents SEL’s brand and voice, monitors digital marketing trends and platform changes, and plans and manages digital marketing initiatives and projects. The specialist applies business and user insights to develop long-term advertising plans, uses metrics and analysis to improve practices and processes, and may mentor other staff.

Requirements

• At least 6 years of professional experience in a related field.
• Strong organizational and analytical thinking skills, including the ability to translate complex concepts into simple terms.
• Experience leading digital marketing advertising initiatives from ideation through implementation.
• Understanding of budget management.
• Strong relationship-building, communication, and networking skills.
• Strong writing, documentation, and speaking skills.
• Ability to learn new skills and assume new responsibilities.
• Ability to work cooperatively in a team environment.

Nice To Haves

• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
• Certifications in Google Ads, Google Analytics, Meta, Microsoft Ads, or LinkedIn Ads.
• Experience with or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms, and landing pages.
• Effective writing/copywriting, editing, reporting, and project management skills.
• Strong understanding of users/consumers and ability to predict needs by understanding behavior.

Responsibilities

• Develop and implement digital advertising strategies based on business objectives and end-user needs.
• Continuously evaluate and optimize advertising campaigns.
• Evaluate campaign data and prepare reports communicating performance against key objectives.
• Represent SEL’s brand and voice in digital marketing efforts.
• Maintain in-depth knowledge of digital advertising platforms and stay current on marketing trends, Google updates, algorithm changes, and platform revisions.
• Plan, organize, manage, and complete digital marketing initiatives.
• Gather business and user insights and apply strategic planning to establish a long-term vision for upcoming digital advertising efforts.
• Plan and manage multiple and/or large projects.
• Own processes and procedures related to the assigned discipline.
• Mentor other staff as needed.
• Communicate effectively to influence decisions and convey concepts and ideas.
• Use critical thinking to solve department-level problems.
• Improve best practices, tools, and processes, and make decisions based on credible metrics and analysis.

Benefits

• 100% employee ownership.
• Employer-funded stock ownership plan (ESOP) and personal 401(k) options.
• Medical, prescription, dental, vision, life, and disability insurance.
• 10 paid holidays.
• Annual vacation accrual starting at 12 days.
• 9 paid sick days.
• Paid family and medical leave covering 90% of pay.
• STEM courses, apprenticeships, tuition assistance, and engineering development programs.
• Wellness, fertility, adoption, and flexible spending benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior