Digital Marketing Lead

Goodstart • San Francisco, CA

4d • Onsite

About The Position

Goodstart Early Learning is seeking a Digital Marketing Lead to guide its digital marketing program across websites, digital platforms and acquisition campaigns. The role works closely with the Head of Marketing to develop strategy and drive performance and continuous improvement across Goodstart’s digital ecosystem. It aims to improve online experiences, engagement, lead generation and customer acquisition for families and other stakeholders.

The position leads website management, conversion optimisation, digital experience design and the use of emerging technologies. It partners with stakeholders across the business, manages agency and vendor relationships, and leads and develops team members. The role is based in Murarrie, Brisbane, and is full-time and permanent.

Requirements

• Tertiary qualifications in Marketing, Advertising, Business or a related discipline.
• Experience managing large-scale websites and digital marketing campaigns.
• Strong knowledge of SEO, SEM, paid media, email marketing and marketing automation.
• Experience with CMS platforms such as Kentico, Optimizely or similar.
• Advanced experience with Google Analytics, Google Search Console, Google Tag Manager, Looker and digital advertising platforms.
• Strong analytical and reporting skills, with a focus on data-driven decision making.
• Demonstrated project management and stakeholder management experience.
• Experience managing agencies, vendors and budgets.
• Proven people leadership experience, including the ability to coach and develop teams.
• Strong written and verbal communication skills.
• Current QLD Working with Children Check.
• Willingness to obtain a Certificate of Completion for the National Child Safety Foundation Training, completed via the Geccko platform.

Nice To Haves

• Experience within Education or Not-for-Profit sectors will be highly regarded.

Responsibilities

• Lead and deliver Goodstart’s annual digital marketing strategy program of work.
• Manage Goodstart’s websites, CMS, content updates and monthly releases.
• Manage website enhancements and projects from concept through testing and deployment.
• Improve website performance, user experience, accessibility and conversion rates.
• Use techniques including SEO, SEM and Google tools to drive qualified digital traffic, generate leads and support customer acquisition.
• Monitor and report on digital marketing performance, ROI and campaign effectiveness.
• Use customer insights and analytics to continuously improve digital performance.
• Partner with business stakeholders to align digital initiatives with organisational priorities.
• Manage agency and vendor relationships.
• Lead and develop team members and foster a high-performing, collaborative culture.

Benefits

• Salary packaging benefits through AccessPay (eligibility applies).
• Discounted childcare, up to 15%.
• Fitness Passport access to gyms and pools for the employee and family at a heavily discounted price.
• Discounted health care and access to an employee wellbeing program with BUPA.
• Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
• Optional free annual flu shot.
• Option to purchase extra leave.
• First Nations Support and Cultural Leave.
• Investment in growth and development, with support, tools, training and experiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior