Lead Digital Marketing Specialist
About The Position
SEL is seeking a Lead Digital Marketing Specialist to develop, launch, and optimize digital advertising campaigns across multiple program and product areas. The specialist works closely with marketing program managers to create ads aligned with campaign goals and owns ad strategy, production, and maintenance across platforms including Google, LinkedIn, and Meta. The role also involves analyzing and reporting campaign performance, representing SEL’s brand and voice, keeping current with platform and marketing developments, and applying user and business insights to plan future advertising efforts. The specialist manages projects and related processes, mentors staff as needed, communicates ideas to influence decisions, solves department-level problems, and improves practices, tools, and processes using credible metrics and analysis.
Requirements
- Six or more years of professional experience in a related field.
- Experience leading digital marketing advertising initiatives from ideation through implementation.
- Understanding of budget management.
- Strong organization and analytical thinking skills, including the ability to translate complex concepts into simple terms.
- Strong relationship-building, communication, and networking skills.
- Strong writing, documentation, and speaking skills.
- Ability to learn new skills and assume new responsibilities.
- Ability to work cooperatively in a team environment.
Nice To Haves
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Certifications in Google Ads, Google Analytics, Meta, Microsoft Ads, or LinkedIn Ads.
- Experience with and/or understanding of Adobe Photoshop, SEO, social media, email, marketing automation (Pardot/Marketing Cloud Account Engagement), lead forms, and landing pages.
- Effective writing/copywriting, editing, reporting, and project management skills.
- Strong understanding of users/consumers and the ability to predict needs by understanding behavior.
Responsibilities
- Develop and implement digital advertising strategies based on business objectives and/or end-user needs.
- Create, produce, and maintain digital ads across multiple platforms, including Google, LinkedIn, and Meta.
- Continuously evaluate and optimize ad campaigns.
- Evaluate campaign data and prepare reports communicating performance against key objectives.
- Represent SEL’s brand and voice in digital marketing efforts.
- Maintain in-depth knowledge of digital advertising platforms and keep current with marketing trends, Google updates, algorithm changes, and platform revisions.
- Plan, organize, manage, and complete digital marketing initiatives.
- Gather business and user insights and apply strategic planning to develop a long-term vision for upcoming digital advertising efforts.
- Plan and manage multiple and/or large projects.
- Own processes and procedures related to the assigned discipline and mentor other staff as needed.
- Communicate effectively to influence decisions and convey concepts and ideas.
- Use critical thinking to solve department-level problems.
- Improve best practices, tools, and processes and make decisions based on credible metrics and analysis.
Benefits
- Employer-funded employee stock ownership plan (ESOP) and personal 401(k) options.
- Medical, prescription, dental, vision, life, and disability insurance.
- 10 paid holidays.
- Annual vacation accrual starting at 12 days.
- 9 paid sick days.
- Paid family and medical leave covering 90% of pay.
- STEM courses, apprenticeships, tuition assistance, and engineering development programs.
- Wellness, fertility, adoption, and flexible spending benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
