Marketing Lead, Digital

Bluebird Network • Kansas City, KS

1d

About The Position

Bluebird Fiber is seeking a Marketing Lead, Digital to help the company improve its visibility in search engines, AI-powered answers, and other places customers look for information. The role will help build the company’s answer engine optimization (AEO) strategy from the ground up while strengthening its search engine optimization (SEO) program. This hands-on position creates useful content, keeps the website current and optimized, supports lead nurturing, and manages day-to-day marketing requests. The successful candidate will work across Marketing, Sales, and Training, learn new tools, and turn insights into practical next steps.

Bluebird Fiber is a Midwest fiber telecommunications provider serving carriers, businesses, schools, hospitals, and other enterprises with internet, data transport, and related services. The Marketing Lead joins a collaborative team and has an opportunity to influence how the company is discovered as its AEO and SEO programs evolve. This is a full-time, benefit-eligible position.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
• 1–3 years of experience in digital marketing, content marketing, website management, SEO, or a related role.
• Strong writing ability, including the ability to make technical ideas clear, useful, and easy to understand.
• Working knowledge of digital marketing, WordPress website management, and SEO.
• Basic understanding of AI and AEO, with curiosity and willingness to learn about marketing to people and AI bots.
• Ability to work across teams to develop programs, content, and customer experiences.
• Detail-oriented, with the ability to manage requests, deadlines, and follow-up while keeping broader goals in view.
• Comfort using data to identify opportunities, measure progress, and recommend practical next steps.
• Proficiency with Microsoft 365 and ability to learn new marketing platforms quickly.
• Positive, team-first approach and clear communication with Sales, Training, agencies, and other partners.

Nice To Haves

• Experience with WordPress, Act-On, and Gong.
• Experience with B2B marketing.
• Experience in digital infrastructure, wireless, or telecommunications.

Responsibilities

• Implement the answer engine optimization (AEO) strategy and use platform insights to identify gaps, opportunities, and content needs.
• Create helpful ongoing content to improve Bluebird Fiber’s visibility in AI-powered agents and support lead-nurture flows.
• Co-plan sales lead-nurturing flows with Training, Sales, and Marketing, including writing emails and supporting content.
• Manage day-to-day WordPress website updates, add content, and build landing pages with minimal coding.
• Oversee ongoing search engine optimization (SEO), including identifying opportunities, making improvements, and tracking progress.
• Report clearly on progress and provide practical recommendations against defined AEO, SEO, and website goals.
• Maintain the Brand Store, including finding swag vendors, monitoring inventory, and identifying needs across markets.
• Create and send internal marketing communications, including key wins, updates, and timely news.
• Manage incoming marketing requests, organize priorities, and communicate status with stakeholders.
• Coordinate agency resources for website development beyond day-to-day management, including plug-ins, new templates, and more complex updates.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level