Digital Marketing Lead

Siete Foods•Austin, TX

About The Position

The Digital Marketing Lead will lead digital experiences that tell the Siete brand story across web, ecommerce, email, and SMS. The role works across the marketing team and with internal stakeholders, agency partners, contract developers, software teams, vendors, and fulfillment partners to improve Siete’s digital platforms and customer experience. The position covers ecommerce operations and planning, website content and architecture, accessibility, product catalog management, platform troubleshooting, digital communications strategy and execution, budget reconciliation, and collaboration on inventory, forecasting, and shipping configurations. The role calls for someone curious, detail-oriented, creative, deadline-focused, comfortable managing multiple stakeholder priorities, and willing to help troubleshoot technical issues.

Requirements

Basic knowledge of digital design tools such as Adobe and Canva is required.
Ability to manage multiple priorities from multiple stakeholders and meet deadlines.
Attention to detail and creativity.
Willingness to troubleshoot technical issues and communicate with customer support teams.

Nice To Haves

Two or more years of experience working cross-functionally with a team on digital campaigns and/or projects.
Two or more years of experience with ecommerce front- and back-end platforms such as Shopify, SKUBANA, and ShipStation.
Experience with ecommerce technology and order-to-fulfillment processes, as described in the role profile.

Responsibilities

Facilitate planning and execution of Sietefoods.com and wholesale assortment, pricing, and promotions.
Lead website architecture and redesign projects, developing scopes of work with stakeholders and managing execution with agency partners and contract developers.
Ensure Sietefoods.com has accurate and relevant content, a user-friendly interface, and opportunities for consumers to deepen engagement with the brand.
Partner with developers to ensure Siete Family Foods websites meet national accessibility requirements.
Manage the master product catalog for Shopify stores.
Monitor troubleshooting efforts across ecommerce platforms and associated apps and integrations, including Shopify, SKUBANA, and Recharge.
Lead day-to-day management of key .com partners, including Pear and Chicory.
Collaborate with the software team on quality assurance for Sietefoods.com updates.
Collaborate with the Marketing Team to bring brand initiatives to life digitally through Sietefoods.com and associated sites.
Support ideation and development of email and SMS strategies for brand campaigns and initiatives.
Lead execution of email and SMS campaigns and automated journeys.
Partner with email and SMS vendors to identify and optimize industry strategies for the Siete brand.
Reconcile budgets for costs directly associated with Shopify stores.
Collaborate with Fulfillment on inventory management and forecasting for Sietefoods.com and wholesale.
Partner with Fulfillment to develop shipping configurations that balance customer experience, profitability, and sustainability.