Digital Marketing & Customer Analytics Manager

MGM Resorts International • Las Vegas, NV

6d

About The Position

The Digital Marketing & Customer Analytics Manager turns complex digital data into clear, actionable insights that drive growth across MGM Resorts International’s portfolio of brands. The role leads data storytelling across digital marketing platforms, with a focus on channel performance, attribution modeling, media spend effectiveness, A/B testing, customer engagement, and booking behaviors. Insights from this work inform strategy, optimization, and investment decisions across MGM’s digital ecosystem.

Requirements

• Bachelor’s degree required.
• At least 2 years of prior relevant professional experience.
• Experience writing and executing code, such as SQL, Python, or Azure Databricks.
• Hands-on experience with digital analytics tools such as Adobe Analytics and/or Google Analytics.
• Strong analytical and quantitative skills, including the ability to assess financial and business impact.
• Ability to identify problems quickly and deliver data-driven solutions.
• Strong understanding of digital traffic drivers, data visualization, and analytical problem-solving.
• Ability to think critically, anticipate challenges, and identify tools or resources needed to succeed.
• Excellent written, verbal, and presentation communication skills.
• Ability to manage multiple projects and priorities in a fast-paced, high-pressure environment.
• Strong attention to detail and commitment to accuracy, consistency, and quality.

Responsibilities

• Partner cross-functionally to analyze and present strategic insights from digital marketing campaigns and growth initiatives, translating findings into actionable recommendations.
• Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing, and digital customer behavior.
• Lead, coach, and develop a team of analysts, establishing best practices for measurement, digital engagement analysis, and reporting accuracy.
• Prioritize initiatives and build roadmaps for measurement, tagging, testing, and experimentation to deepen understanding of customer engagement drivers.
• Design, develop, and maintain Power BI and Adobe dashboards that deliver real-time insights into campaign performance and cross-channel attribution.
• Serve as a subject matter expert on digital media measurement across platforms and partner ecosystems.
• Support the development of standardized methodologies and governance to improve media spend effectiveness across brands and business units.
• Conduct ad-hoc analyses to answer critical business questions and explain trends or anomalies.

Benefits

• Programs supporting mental and physical wellness.
• Discounts on hotel stays, dining, retail, entertainment, and partner offerings for travel, technology, and more.
• Free meals in the employee dining room.
• Free parking, whether on or off shift.
• Healthcare, financial support, and generous time-off options.
• Career development programs, networking events, and community volunteer opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager