Marketing Analytics & Digital Platform Specialist

Pipestone • Brookings, SD

6d

About The Position

PIPESTONE is hiring a Marketing Analytics & Digital Platform Specialist to drive data-informed decisions, optimize digital platforms, and support strategic business initiatives. The role develops and maintains dashboards, reports, and analytics summaries; analyzes customer, employee, website, and communication performance data; and manages data audits to ensure accuracy and quality. It also creates visualizations, oversees employee and customer surveys and translates findings into actionable insights, maintains website content and user access, and supports CRM, email marketing platforms, and digital communication systems. The position collaborates across departments to improve reporting efficiency and user experience. Office locations are Pipestone, Minnesota, and Brandon, South Dakota.

Requirements

• Bachelor's degree in Business Analytics, Information Systems, Marketing, Communications, or a related field.
• Experience with CRM platforms, reporting, and data management.
• Strong skills in Excel, Power BI, and business intelligence tools.
• Ability to translate complex data into clear, actionable recommendations.
• Strong organizational skills and attention to detail.
• Experience managing multiple projects and priorities.

Responsibilities

• Develop and maintain dashboards, reports, and analytics summaries for leadership and business teams.
• Analyze customer, employee, website, and communication performance data.
• Manage ongoing data audits to ensure accuracy and data quality.
• Create visualizations using Power BI, Excel, and other reporting tools.
• Oversee employee and customer surveys and provide actionable insights and recommendations.
• Maintain website content, user access, and digital platform performance.
• Collaborate across departments to improve reporting efficiency and user experience.
• Support CRM, email marketing platforms, and digital communication systems.

Benefits

• Paid single health insurance; family coverage is available.
• Dental, vision, life, and disability insurance.
• Retirement plan.
• Paid time off.
• Paid holidays.
• Collaborative, growth-focused culture built on core values.

What This Job Offers

• Job Type: Full-time