Marketing Analytics & Digital Platform Specialist

Pipestone•Pipestone, MN

6d•Onsite

About The Position

PIPESTONE is seeking a Marketing Analytics & Digital Platform Specialist to support data-informed decisions, optimize digital platforms, and advance strategic business initiatives. The role develops and maintains dashboards, reports, and analytics summaries; analyzes customer, employee, website, and communication data; and conducts data audits to ensure accuracy and quality. It also creates visualizations, oversees employee and customer surveys, maintains website content and access, and supports CRM, email marketing, and digital communication systems. The position collaborates across departments to improve reporting efficiency and user experience. The role is offered at $24–$28 per hour, depending on experience, with office locations in Pipestone, Minnesota, and Brandon, South Dakota.

Requirements

Bachelor's degree in Business Analytics, Information Systems, Marketing, Communications, or a related field.
Experience with CRM platforms, reporting, and data management.
Strong skills in Excel, Power BI, and business intelligence tools.
Ability to translate complex data into clear, actionable recommendations.
Strong organizational skills and attention to detail.
Experience managing multiple projects and priorities.

Responsibilities

Develop and maintain dashboards, reports, and analytics summaries for leadership and business teams.
Analyze customer, employee, website, and communication performance data.
Manage ongoing data audits to ensure data accuracy and quality.
Create visualizations using Power BI, Excel, and other reporting tools.
Oversee employee and customer surveys and provide actionable insights and recommendations.
Maintain website content, user access, and digital platform performance.
Collaborate across departments to improve reporting efficiency and user experience.
Support CRM, email marketing platforms, and digital communication systems.