Sr Manager of Digital Marketing & Customer Analytics

MGM Resorts • Las Vegas, NV

23h • Onsite

About The Position

The Senior Manager of Digital Marketing & Customer Analytics shapes how MGM Resorts International measures, understands, and optimizes its digital marketing ecosystem. This senior analytics leader owns large-scale, cross-functional initiatives, defines measurement strategies, interprets customer data, and delivers insights that inform enterprise marketing decisions and improve business performance.

The role partners with Media, Marketing, Digital Product, Executive, MarTech, Data, and Platform stakeholders. It leads measurement and experimentation across digital channels, contributes analytical leadership to Marketing Mix Modeling, guides attribution and performance measurement, and ensures digital analytics data quality, governance, tagging, and reporting are standardized and scalable across brands and business units.

Requirements

• Bachelor's degree.
• At least 5 years of relevant experience in the subject area, industry, or function, including experience driving business performance through operational insights and analytics.
• Experience writing and executing SQL and Python and working with databases such as Databricks.
• Experience with data visualization tools such as Power BI and Databricks.
• Experience with digital analytics tools such as Adobe Analytics, media partner platforms, and Adobe Mix Modeler.
• Strong analytical skills, including the ability to identify and quantify financial impact.
• Deep hands-on experience across digital channels, including paid media, SEO, organic social, onsite engagement, and CRM.
• Strong expertise in experimental design, incrementality measurement, geo testing, or Marketing Mix Modeling.

Nice To Haves

• Master's degree in Finance, Business Management, Analytics, or a related field.

Responsibilities

• Define and evolve measurement strategies across paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring consistent holistic measurement.
• Partner with Media, Marketing, Digital Product, and Executive stakeholders to translate complex analyses into insights and recommendations that inform strategy and investment decisions.
• Lead test-and-learn and causal measurement approaches, including A/B testing, geo-based experimentation, and incrementality analysis.
• Provide analytical leadership and partnership on Marketing Mix Modeling, including shaping measurement questions, interpreting model results, and guiding application of insights to planning and optimization.
• Guide attribution and performance measurement frameworks across channels, helping stakeholders understand media effectiveness, contribution, trade-offs, and optimization opportunities across the customer journey.
• Synthesize data across channels, experiments, and time horizons into executive-ready narratives; proactively identify trends, risks, and opportunities that influence short- and mid-term strategy.
• Provide senior-level oversight and influence on digital analytics data quality, governance, tagging, and reporting solutions in partnership with MarTech, Data, and Platform teams, driving standardization and scalability across brands and business units.

Benefits

• Wellness incentive programs to support physical and mental health.
• Access to company hotel, food and beverage, retail, and entertainment discounts, as well as partner discounts on travel, electronics, online shopping, and more.
• Free parking on and off shift.
• Health and income protection benefits for eligible employees.
• Professional and personal development through programs and networking opportunities, as well as community volunteer opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior