Manager of Marketing Analytics

Louisiana State University

About The Position

The Manager of Marketing Analytics & Insights supports LSU Online & Continuing Education’s marketing and enrollment goals by advancing the use of data to evaluate marketing performance and inform decision-making. The role leads the development and maintenance of analytics frameworks, reporting systems, and performance insights that help marketing teams understand trends across campaigns, channels, and the recruitment funnel. Working with marketing leadership and cross-functional teams, the manager ensures marketing data is accurate, well-interpreted, and effectively used to support optimization and operational planning within established marketing strategy and performance goals. The position also serves as an analytics resource for marketing and partnership teams, translating complex data into clear insights and recommendations for non-technical stakeholders. It supports leadership presentations, data quality and governance, and improvements to analytics tools and workflows.

Requirements

Bachelor's degree with 3 years of experience, or relevant experience meeting the required years of experience; the posting states a degree is not required if the candidate meets the specified experience requirement.
Demonstrated experience in marketing analytics or performance reporting.
Working proficiency in SQL for querying, validating, and analyzing marketing and enrollment data across multiple systems.
Strong proficiency in analyzing marketing and campaign performance data.
Experience building dashboards and recurring reports.
Strong attention to detail and data accuracy.
Valid U.S. work authorization at the time of hire and throughout employment.

Nice To Haves

Master's degree with 8 years of experience.
Experience in higher education, enterprise marketing, or large-scale digital advertising.
Familiarity with CRM and marketing platforms, such as Salesforce, marketing automation, and advertising platforms.
Experience working with multi-channel digital marketing data.
Comfort working with large datasets and reconciling data across systems.

Responsibilities

Oversee development and maintenance of recurring marketing performance reports across campaigns, channels, and partnerships.
Lead analysis of channel, program, and campaign performance.
Manage and continuously improve dashboards and reporting tools used by marketing and leadership teams, including Marketing Intelligence/Datorama, Tableau, Salesforce, and Excel.
Ensure reports are accurate, timely, and aligned with agreed-upon KPI definitions.
Evaluate performance across the marketing funnel from lead through application and enrollment.
Support cohort-based and program-level analyses to understand enrollment outcomes.
Interpret funnel data to identify conversion trends, drop-off points, and opportunities for improvement.
Provide data and insights to support optimization recommendations led by the Associate Director.
Monitor marketing and enrollment data quality and resolve reporting discrepancies.
Validate metrics, reconcile discrepancies, and troubleshoot reporting issues.
Maintain documentation for metric definitions, dashboards, and recurring reports.
Partner with internal teams to improve data completeness, accuracy, and consistency.
Translate analytics requirements, definitions, and reporting outputs between Marketing & Partnerships and other organizational teams.
Provide analytics consultation and performance insights to marketing and partnership teams.
Translate complex data into clear insights and recommendations for non-technical stakeholders.
Support leadership meetings and presentations with data and reporting outputs.
Serve as a point of contact for day-to-day analytics needs.
Identify opportunities to automate recurring reports and reduce manual effort.
Support enhancements to analytics workflows, tools, and reporting processes.
Assist in testing and rolling out improvements to analytics infrastructure.
Perform other duties as assigned.