Marketing Analytics Manager
About The Position
The Manager of Buyflow Effectiveness analyzes, tests, optimizes, and evaluates website experiences, using analytics, experimentation, testing, and measurement to understand customer behavior and the effects of digital experiences on engagement and conversion. The role partners closely with the centralized Analytics & Reporting team and serves as the Residential Services (Internet, Video, and Home Phone) Sales expert, applying data and helping ensure performance insights and experiment results are clearly reported across Digital Sales and partner teams. A major focus is managing a high volume of tests and interpreting their results, assessing performance impact, identifying the drivers of outcomes, and translating findings into recommendations and next steps. The position also creates annual forecasts and models for ecommerce digital funnels. This is a contract role based in Stamford, Connecticut, with a hybrid workplace arrangement. The stated pay range is $65.00–$70.00 per hour.
Requirements
- Expert-level experience.
- Skills in A/B testing, Adobe, Adobe Analytics, Adobe Target, digital analytics, and web analytics.
Nice To Haves
- Experience with Amplitude and Contentsquare.
- Experience with personalization and targeting.
- Residential services or telecommunications experience.
- Knowledge of Internet, Video, and Home Phone products.
- Customer journey and behavioral analysis experience.
- Ecommerce forecasting and modeling experience.
Responsibilities
- Analyze website performance data to understand customer behavior and identify changes over time.
- Establish baselines and measure pre- and post-launch performance for website changes, enhancements, and new experiences.
- Partner with Analytics & Reporting to access and interpret Adobe Analytics data related to website behavior and performance.
- Act as the primary point of contact for website-related performance reporting, data interpretation, and insight requests.
- Lead test-and-target efforts, including test setup, execution, measurement, analysis, interpretation, documentation, and communication of results.
- Analyze A/B testing, experimentation, and personalization results to assess customer behavior and validate performance impact.
- Translate experimentation data into conclusions about what worked, what did not, why, and recommended next steps.
- Identify behavioral patterns, friction points, and drop-offs across browsing and conversion journeys.
- Provide comparative performance analysis across site experiences, changes, and test variants.
- Build and deliver executive-ready reports summarizing performance trends, experimentation results, business impact, and key takeaways.
- Ensure website performance and testing outcomes are reviewed consistently to support continuous optimization.
- Create annual forecasts and models for ecommerce digital funnels.
Benefits
- Medical insurance, if eligible.
- Dental insurance, if eligible.
- Vision insurance, if eligible.
- Critical illness, accident, and hospital coverage, if eligible.
- 401(k) retirement plan with pre-tax and Roth post-tax contributions, if eligible.
- Voluntary life and AD&D insurance for employees and dependents, if eligible.
- Short- and long-term disability coverage, if eligible.
- Health Savings Account (HSA), if eligible.
- Transportation benefits, if eligible.
- Employee Assistance Program, if eligible.
- Time off or leave, which may include PTO, vacation, or sick leave, if eligible.
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What This Job Offers
Career Level
Manager
Education Level
No Education Listed
