Senior Manager, Marketing Analytics

Lola Blankets • New York, UT

1d • Hybrid

About The Position

Lola Blankets is seeking a commercially minded Senior Manager, Marketing Analytics to define how the company measures marketing impact and ensure marketing investment is guided by defensible evidence and optimized for ROI and growth. The role brings multi-touch attribution, incrementality testing, and media mix modeling together into a system for budget decisions. Reporting to the VP, Growth, the position partners with Paid Media, Lifecycle, Ecommerce, Finance, and BizOps on measurement, planning, and forecasting.

The role owns marketing measurement strategy, experimentation programs, channel-level budget recommendations, forecasting and planning, growth reporting, and measurement data standards. It also manages measurement vendors and partners and may build and lead a small analytics team as the function scales. Candidates who can work in a hybrid arrangement from the company's New York or Utah offices are preferred.

Requirements

• At least 6 years of experience in marketing analytics, growth analytics, or marketing science at a high-growth DTC, ecommerce, or consumer business.
• Hands-on experience designing and interpreting incrementality tests, including geo-holdouts, lift studies, and matched markets, and applying causal inference methods.
• Working knowledge of multi-touch attribution, such as Northbeam or equivalent, and media mix modeling, including reconciling results when they disagree.
• Strong command of DTC unit economics, including CAC, marginal CAC, LTV, cohort payback, and contribution margin.
• Advanced SQL and Excel or Google Sheets skills.
• Experience using Python or R for statistical modeling.
• Experience with a BI tool such as Looker, Tableau, Sigma, or similar.
• Familiarity with Shopify, Meta, Google Ads, and Klaviyo data.
• Proven ability to turn analysis into clear recommendations and influence senior stakeholders.
• Comfort operating autonomously in a fast-moving, high-growth environment.

Nice To Haves

• Ability to work in a hybrid arrangement from Lola Blankets' New York or Utah offices.

Responsibilities

• Own Lola's marketing measurement framework, integrating multi-touch attribution, incrementality tests, and media mix modeling into a triangulated view of channel impact.
• Define shared measures of success by channel and across the business, including new customers, CAC, marginal CAC, LTV, payback, and contribution margin.
• Calibrate attribution against incrementality and MMM results and establish trusted channel targets and guardrails.
• Manage relationships with MMM and MTA vendors, including model inputs, validation, refresh cadence, and translating results into budget recommendations.
• Build and operate an incrementality testing program across paid channels, lifecycle, and offline media, including geo-holdouts, conversion-lift tests, on/off tests, and matched markets.
• Set experiment design standards for power, sample size, duration, and read-out templates, and maintain a shared test log.
• Support Ecommerce and Lifecycle teams with A/B test design and analysis for site, offer, and customer-journey tests.
• Measure the impact of brand and upper-funnel investments, including CTV, OOH, and retail store openings, on branded search, site traffic, and new customer acquisition.
• Build marginal-return curves by channel and recommend allocation of incremental budget to drive incremental margin.
• Partner with Finance and BizOps on new-customer and revenue forecasting, scenario planning, and annual and quarterly marketing budgets.
• Model promotional and seasonal economics before and after key moments, such as Christmas in August and BFCM.
• Partner with Lifecycle and BizOps on cohort analysis, repeat purchase, and LTV by channel, offer, and first product; feed findings into acquisition targets.
• Own the weekly growth scorecard and performance reporting for the VP, Growth, and leadership team, explaining what changed and why.
• Partner with BizOps and Data Engineering on data quality, pipelines, and definitions across Shopify, ad platforms, Northbeam, Klaviyo, and the data warehouse.
• Set tracking, UTM, and conversion-event standards with channel owners.
• Explore AI and automation to accelerate analysis, anomaly detection, and reporting.
• Partner analytically with Paid Media, Lifecycle, Ecommerce, Brand, Finance, and BizOps, aligning teams on shared metrics and decision rules.
• Translate complex analysis into clear recommendations for senior leadership, including tradeoffs and confidence levels.
• Manage measurement vendors and partners, including attribution, MMM, and testing-tool providers, scope, and contracts.
• Potentially build and lead a small analytics team as the function scales.

Benefits

• Competitive base salary and annual bonus based on company and individual performance.
• 21 days of paid vacation and all federal holidays.
• Full health benefits, including health, dental, vision, and mental health coverage.
• 16 weeks of paid birth parent leave and 8 weeks of paid non-birth parent leave.
• 55% off Lola Blankets for friends and family.
• Opportunities for career growth within Lola Blankets.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed