Senior Manager Marketing Analytics

Reynolds Consumer Products LLC • Lake Forest, IL

2d • $127,700 - $185,150 • Onsite

About The Position

The Senior Manager, Marketing Analytics serves as a strategic analytics consultant and thought partner to cross-functional business leaders, helping maximize business performance through advanced analytical methods, marketplace expertise, and insight-driven storytelling. The role translates complex data, models, and business questions into clear narratives and actionable recommendations that inform brand strategy. It delivers insights on marketing investment returns, simulates investment scenarios as budgets change, and guides brand teams through monthly budget updates. The Senior Manager also helps shape annual marketing plans for each brand using data-driven analysis of marketing ROI, business drivers, and growth opportunities.

Reporting directly to the Director of Analytics, this role is an integral member of brand teams and is expected to influence decision-making, elevate analytical thinking, and communicate insights clearly to business stakeholders and senior leaders. It leads marketing analytics insight development, advises teams on marketing mix, forecasting, and media targeting and execution, and provides strategic guidance on marketing investment optimization. The role also partners across functions and manages relationships with data suppliers, vendors, and agency partners.

Requirements

• Bachelor’s degree with a concentration in business analytics, marketing, or a quantitative field such as Mathematics, Statistics, or Economics.
• 8+ years of experience in CPG marketing analytics, consulting, or a related analytics discipline.
• Strong knowledge of quantitative analysis, econometric modeling, and business applications of advanced analytics.
• Significant experience leading analytical methodologies and techniques, including Marketing Mix modeling, Forecasting, Price & Promotion modeling, scenario planning, and driver-based business diagnostics.
• In-depth knowledge of the analytics process for Marketing Mix analyses, including vendor and agency partnerships on data collection, modeling, results interpretation, and senior-level recommendations.
• Strong knowledge of CPG Retail Measurement databases such as Circana and/or Nielsen, and their use in quantitative analysis to develop insights.
• Robust knowledge of marketing tactics including linear and digital media, Trade, Shopper Marketing, and Consumer Promotions.
• Demonstrated ability to apply analytical methods to media planning, business forecasting, demand planning, price and promotion decisions, new product growth initiatives, and Shopper Marketing, and communicate implications and recommended actions.
• Strong consulting toolkit, including executive presence, structured problem solving, stakeholder management, hypothesis-driven analysis, and the ability to build compelling stories from complex data.
• Comfort with Microsoft Office, including PowerPoint, Excel, and Word.

Responsibilities

• Identify, synthesize, and deliver high-impact marketing analytics insights for brand teams as part of the broader Insights and Analytics Team.
• Frame ambiguous business issues, define learning agendas, identify knowledge gaps, and shape analytical approaches that support strategic decisions.
• Lead the application of analytical insights to business issues involving Marketing Mix, Forecasting, and Media targeting and execution.
• Translate research data, model outputs, and marketplace signals into clear stories explaining what happened, why it happened, and what actions can drive growth.
• Provide strategic guidance on improving ROI across media and marketing investments, including scenario planning, optimization recommendations, and communication of trade-offs.
• Deliver insights into marketing investment returns, simulate investment scenarios as budgets change, and guide brand teams through monthly budget updates.
• Help shape annual marketing plans for each brand through data-driven analysis of marketing ROI, business drivers, and growth opportunities.
• Collaborate with Category Management, Insights, Sales, Finance, and Analytics partners to increase KPI measurement adoption and strengthen data-driven decision-making.
• Manage relationships with internal and external data suppliers, vendors, and agency partners to support data collection, measurement design, model interpretation, and application of quantitative information.
• Foster diversity and inclusion as part of broader organizational efforts.
• Influence decision-making, elevate analytical thinking, and communicate insights to business stakeholders and senior leaders.

Benefits

• Eligible for an 18% annual incentive, provided the business meets financial goals and the individual meets performance goals, subject to plan administration guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior