Senior Manager, Marketing Analytics - Immunology
About The Position
AbbVie’s Dermatology Franchise is seeking an analytical leader to support the launches of RINVOQ in Vitiligo and Alopecia Areata. The role uses analytics to drive early uptake, optimize investment, and accelerate growth across both launches. It analyzes physician, patient, account, and competitive data; evaluates launch performance, patient journeys, treatment patterns, and market dynamics; and translates findings into actionable recommendations for brand strategy and promotional decisions. The Senior Manager develops launch KPIs and ROI measurements, manages performance reporting, supports brand planning and financial forecasting, and assesses performance drivers across geographies, customer groups, and distribution channels. The role also leads ad-hoc analytics projects, collaborates with cross-functional partners, and manages contract support and external suppliers to apply advanced modeling and make effective use of available data assets. The position requires a bachelor’s degree and at least seven years of relevant experience in quantitative analysis of sales and marketing information, including applying analysis to business plans and strategies. An advanced degree and experience in Pharma/Biotech are preferred or considered a plus. The role is eligible for long-term incentive programs and offers a comprehensive benefits package to eligible employees. Travel is 5% of the time.
Requirements
- Bachelor’s degree required.
- At least 7 years of relevant experience in quantitative analysis of sales and marketing information, including use of the information to develop business plans and strategies.
- Strong analytical reasoning, intellectual curiosity, business acumen, and creativity in problem solving.
- Hands-on expertise in current analytical methods and tools, including machine learning.
- Advanced communication and influencing skills.
- Advanced agility, project management, and prioritization skills.
- Advanced vendor management skills.
- Ability to collaborate effectively and influence in a matrixed organization.
- High motivation, strong work ethic, and positive attitude while working under tight timelines.
Nice To Haves
- Bachelor’s degree concentration in marketing, sales, or quantitative analysis.
- Advanced degree.
- Experience in the Pharma/Biotech industry.
- Experience with third-party pharmaceutical data sources such as IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA) and specialty pharmacy data.
- Experience in one or more analytic domains such as promotional optimization, digital, or launch support.
Responsibilities
- Analyze physician, patient, account, and competitive data at national and sub-national levels to assess launch performance, market dynamics, uptake, and growth opportunities or barriers in Vitiligo and Alopecia Areata.
- Analyze patient journeys, new-to-brand and switch dynamics, treatment patterns, persistence, and competitive response, translating findings into actionable insights and tactical adjustments.
- Develop fact-based promotional investment strategies and use marketing mix and business optimization analyses to guide investment decisions and support growth.
- Develop near-term launch KPIs and longer-term ROI measurements, and manage performance reporting to recommend ways to optimize personal and non-personal promotional channels.
- Provide analytical inputs for annual and long-range plans and monthly estimates, update assumptions based on actual launch performance, and serve as a key conduit to Forecasting.
- Assess sub-national performance drivers, including dermatologist targeting and customer response, cross-brand dynamics within dermatology and the RINVOQ portfolio, and differences across distribution channels and customers.
- Apply sophisticated analytic models that address business issues while meeting cost, risk, business-impact, reliability, validity, and predictability criteria.
- Lead ad-hoc analytics projects, proactively identifying business questions about product performance to inform strategic and tactical decisions and brand planning.
- Work with cross-functional partners to deliver integrated analytics that incorporate contributions across functions.
- Lead contract support and external suppliers to advance the use of modeling and analytic methods and leverage available data assets.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
